New Balance Essay

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In 1994, New Balance manufactured 70 percent of its shoes in the United States. In 2006, New Balance stated on its customer help site that "approximately 25% of the New Balance shoes sold in North America are Made in the US and we will continue domestic manufacturing.Sadly, not all New Balance sneakers are Made in USA, and even not all Made in USA sneakers are 100 percent Made in USA. But to build its brand and compete with other sneaker goliaths, New Balance shifted part of its manufacturing overseas,such as China,Korea and Vietnam, but still retained all of its U.S.factories.
Location of raw materials or supplies:
Some of New Balance's factories are located in historically industrial areas that have struggled with rising unemployment after industry moved out, such as Lawrence, Massachusetts. In Skowhegan, Norway, and Norridgewock, Maine, New Balance is one of the largest employers.The shorter production time has allowed New Balance to ship orders within 24 hours from receipt of order so that retailers are able to reduce their inventories and ensure that shoes are still in fashion when they are received in the U.S. In contrast, retailers dealing with big footwear businesses who ship from abroad must often wait months for their shipments to arrive. Additionally, domestic assembly has undoubtedly provided New Balance with insight into production and helped improve its operational efficiency in all factories. …show more content…

They must have a competitive price to remain a viable business with a good value

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