Nascar

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The National association for stock car auto racing (NASCAR) has faced multiple challenges since its inception. Many of these challenges were overcome due to their strong marketing strategy and brand image (Ferrell & Hartline, 2014). Nascar’s branding strategy is based on branding and co-branding with sponsor companies (Levin, Joiner & Cameron, 2001). The impact of this on consumer attitudes and recall is something that has been studied for effectiveness. The combination of traditional advertising combined with sponsorship seems to be the most effective strategy (Levin, Joiner & Cameron, 2001). This works hand in hand with its overall marketing strategy. Nascar offers the widest array of products and merchandising opportunities to boost its

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