1. Has Father Daniel Mary established a future direction for the Carmelite Monks of Wyoming?
What is his vision for the monastery? What is his vision for Mystic Monk Coffee? What is the
mission of the Carmelite Monks of Wyoming?
Father Daniel Mary did in fact establish a future direction for the Carmelite Monks of Wyoming.
Daniel Mary’s vision was to create a new Mount Carmel in the Rocky Mountains. In his vision
he wanted to transform the small brotherhood of 13 monks living in a small home which was
used as a makeshift rectory into a 500 acre monastery. The purpose of his vision and mission,
was generally to expand. He wanted to make accommodations for 30 monks, a gothic church, a
convent for Carmelite nuns, and a retreat center for lay visitors.
2. Does it appear that Father Daniel Mary has set definite objectives and performance targets
for achieving his vision?
Father Daniel Mary has not set a definite objective or performance targets for achieving his
vision. Father Daniel Mary had only demonstrated that he had a goal in obtaining funds to
purchase the $8.9 million Lake Irma Ranch. Mystic Monk Coffee business does not seem to
have any sort of long-term nor a short-term funding plan or charitable contributions for its
business.
3. What is Father Prior’s strategy for achieving his vision? What competitive advantage might
Mystic Monk Coffee’s strategy produce?
Father Daniel Mary's strategy for achieving his vision is solely based on the idea that, the
charitable contributions or funds to the monastery and profits from its MMC Coffee enterprise
will fund the purchase of the Irma Lake Ranch. Some of MMC's strategies are as follows. 1)
word of mouth among its value customers wh...
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...made on MMC websites and 18 percent is net profit margin than there
would be a gain.
5.Does the strategy qualify as a winning strategy? Why or why not?
Mystic monk coffee's business strategy does in fact qualify as a winning strategy. It is evident
if you look at MMC's average monthly sales which are $56,500 and its average profit margin is
11 percent. This suggest that the strategy produced have good results financially. As mentioned
earlier in question 3, The target market is large For MMC due to monastic relationships, which
allows MMC to rake in huge profit margins from focusing on the 69 million members of the
catholic church in the united states. However in my opinion the lack of production is holding
them back, If MMC produces more coffee, then their profit will increase even more since they
have a competitive edge and a strong target market.
Wilson, Barbara S., Arlene Flancher, and Susan T. Erdey. The Episcopal Handbook. New York, NY: Morehouse Pub., 2008. Print.
Rayber and Mason both try to teach Francis but they do not want to teach him the same things. “It soon becomes clear that not only Rayber’s efforts at ‘reconstruction’ but also Mason’s muddied baptismal waters threaten the freedom of Francis, who weakly perceives the devil prophet within them both” (Paulman 103).
Boniface Wimmer is regarded as one of the greatest missionaries of the nineteenth century. His mission was to establish a Benedictine monastery abroad in the United States to help the thousands of Catholic Germans who fled from their homeland in search of a better life. “Today, there are over thirty Abbeys and monasteries that take their root from Archabbot Boniface Wimmer, O.S.B.” With the grace of God, Boniface Wimmer succeeded. He was considered to be a “man on a mission.” His tenacious attitude aided him in spreading the mission of the Benedictine Order across the Atlantic Ocean. The Benedictines were seen not only as missionaries, but also as teachers and priests. The strong sense of bonding and connection within the community was vital to the Benedictine Order then, as it still is today.
...shall, eds. Mormonism: A Historical Encyclopedia. New York, New York: ABC-CLIO, August 10, 2010. Print.
Another highlight of the company was the company’s gross margin, which was 32.8 in 2012, just a little more than the 31.9 in 2011 and their selling rate went down by 20.9
Dutto, Rev. L. A. The Life of Bartolomé de Las Casas and the First Leaves of American Ecclesiastical History St. Louis, MO: B. Herder 1902
known for starting and running a monastery, as well as taking on the many duties of
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order to become ordained), he finds religion and feels that he can use it to
Schultz, H. (2011). Onward: How Starbucks fought for its life without losing its soul. New York: Rodale.