Mystic Monk Coffee Case Analysis

The vision for the Mystic Monk Coffee is to grow its operations by purchasing over again brewer that would deliver more espresso, expanding the client based by reaching out to more catholic houses of worship and corporate backers and getting support from a greater amount of the outside world to produce deals and eventually buy the Irma Lake farm. The mission of the Carmelite Monks of Wyoming is to carry on with a tranquil disconnected life working, worshipping and living inside their methods. Be that as it may, Father Daniel Mary has a dream to improve their way of life and living conditions and their espresso business.
If one discusses the industry analysis, the surmised number of espresso customers in the United Stated is 150 million and

Competitors like Starbucks and many others were investing well in the marketing strategy so that could reap the revenues of the market. So if they want to do something different then they should have to come up with different strategies for catering the completion in the market.
Selling Platform wasn’t diversified:
But in this company, there was no proper layout of the selling strategy. Most of the people were using this strategy based on their own views. So they should come up with the ways in order to improve the selling platform. No proper strategy was made like how to sell the products in the market or how to keep the people motivated in order to buy the products of the company. Orders were taken from the telephone, websites and through many other sources, sometimes these orders were lost and making an impact over the customer satisfaction.
Little HR of Carmelite

There was a poor layout in managing and evaluating the performance of the employees in an appropriate manner. No proper system was developed for the motivation of the employees due to which it was making an impact over the productivity of the organization.
Limited Capacity of the Roasters:
The planning of the capacity is the procedure of deciding the generation limit required by an association to meet changing requests for its products with regards to scope organization; plan limit is the most extreme measure of work that an association is equipped for finishing in a given period. Viable limit is the greatest measure of work that an association is equipped for finishing in a given period because of limitations, for example, quality issues, delays, material taking care of, and so forth.
The company was facing the same issue of the limited capacity of the roasters due to which it was facing the issues related to the management of the orders of the company. Limited cause the companies to delay many important operations due to which competitors took the advantage and reap the revenues from the market. So company should design the proper layout in order to meet the demand of the customers in the market.

Limitation in online web