Mrs Fields Bakery Essay

745 Words2 Pages

The meaning of the American Dream has changed through out the course of history. The desire for people to use the American ideals industry, practicality, self-reliance, self-creation, and cultural contact is not a new way of thinking. In fact, it has been present in the world since the Puritans landed in the Americas hoping to find the New World. It is a list of ideals in which the freedom of the United States gives one the opportunity to pursue ones success. Mrs. Fields Bakery is a countrywide cookie franchise. Debbi Fields is the spokes person and founder of Mrs. Fields Bakery and she is a great example for someone who pursued the American Dream. She was never the smartest person when she was younger but she managed to make her tasty cookies …show more content…

After getting married at 19 to the CEO of Holiday Inn, Randy Fields, she became a housewife. In her biography it says, "She found it difficult at social gatherings when friends would ask what she was doing for a life and then their patronizing looks when she had nothing to answer" (Field's biography). All though she enjoyed being a housewife she knew she would regret not pursuing her dream, owning her own business. "So when she was 13 years old and got her first job at $5 per week, she used this money to buy 'real' ingredients to use for baking her cookies - vanilla, butter, chocolate chips" (Field's biography). This quote clearly states that she has worked hard on her cookie recipe. Being 29 years old knowing she had perfected the recipe in her teen years, she decided to open her Cookie …show more content…

Fields also holds another great ideal that an entrepreneur should have, which was industry: being devoted to a task or diligently working towards success. The auto biography stated that, "In 1977 she decided she would open a cookie shop and did just that - with, amazingly, the backing of a banker in this untried concept and inexperienced 20 year old. On August 16, 1977, Mrs. Fields Chocolate Chippery first opened its doors in Palo Alto, California" (Field's biography). It is evident that Debbie was working very hard to reach her goal and trying to make her business survive and a success. "She worked hard and her customer satisfaction was a priority" (Field's biography). This quote explains how important her customers were to her and that she cared more of what the customers got out of it then the money she

Open Document