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The power/influence of advertising
The influence of advertising
Advertisements influence us a lot
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Any person with a sensible ethos knows that with great power comes great responsibility. Similarly, the same must be said about a person’s freedom to choose what they eat. Overarchingly, that great power to choose one’s own food comes with health and bodily responsibilities. In his documentary, “Supersize Me,” director Morgan Spurlock uses his narrative of a month long, specialized diet in order to illustrate this point. To be specific, Spurlock is discussing the trending fast food diet in this nation, and the perilous effects it is having on the health of everyone in the nation. Predominantly speaking, Spurlock highlights that obesity, hypertension, and other health concerns are becoming common occurrences thanks to corporate marketing to …show more content…
In general, children have always been understood to be the key to influencing the future. In spite of the fact that this is usually a positive thing, the food industry has taken this into dangerously, selfish territories; undoubtedly, this explains the continued upward trend in childhood obesity. In her own words, Dr. Margo Wootan, an expert in sociology, critiques how “by the time kids are able to speak, most of them can already say McDonald’s,” (Spurlock). In the course of an experiment by Spurlock, he interviewed children to find out if this was true. In the interview, children were presented with pictures of famous people and then fictional fast food spokespeople. Out of all the options, many children were quick to recognize almost all the fast food spokespeople. In addition, at the time that …show more content…
Adjusted for inflation, that is the same as $2 billion in 2017.
In another in-film experiment, Spurlock scours each of the McDonald’s restaurants in New York City for the nutritional information about their food. In a stunning turn of events, 50% of those locations had a single wall poster with nutritional information, roughly 20% had pamphlets with nutritional information, and less than 10% had both. Even though these statistics are circumstantial, they nevertheless illustrate how vast consumer ignorance is and how little McDonald’s is concerned about it in their pursuit of business.
The lobby group Grocery Manufacturers of America is keeping a pressure on congress to keep legislation on favorable grounds for the products they are using. While lobby groups themselves are not inherently bad, in this case, it is likely preventing a serious government investigation into what the food industry could do better for the public. While there is nothing illegal about these actions, the health crisis that they are enabling as a reaction sure seems
Fast food, while a quick alternative to cooking, has always been known to be less healthy than traditional preparations, but the extent of its health benefits or detriments was not known until a lawsuit came out which inspired documentarian Morgan Spurlock to engage in a 30 day experiment. The resultant documentary specifically targeted McDonald’s, the largest fast food chain in the world, which also happens to be a major recipient of lawsuits linking obesity and their food. Spurlock endeavored to spend a thirty day period eating nothing but food that came from the golden arches, with the rules that he would supersize only when asked, and every time he was asked, and that he would have everything from the menu at least once. In the 2004 film Super Size Me, Morgan Spurlock explores the concept that McDonald’s contributes to the nation’s obesity problem through the utilization of statistics and scientific evidence as a logical appeal, comedy and repulsive qualities as an emotional appeal, and s...
American health, specifically our obesity epidemic, has grown into a trending media topic. A quick Google search will bring up thousands of results containing a multitude of opinions and suggested solutions to our nation’s weight gain, authored by anyone ranging from expert food scientists to common, concerned citizens. Amongst the sea of public opinion on obesity, you can find two articles: Escape from the Western Diet by Michael Pollan and The Extraordinary Science of Addictive Junk Food by Michael Moss. Each article presents a different view on where the blame lies in this public health crisis and what we should do to amend the issue. Pollan’s attempt to provide an explanation pales in comparison to Moss’s reasonable discussion and viable
Obesity in the United States, which the media has labeled a national crisis, has also been connected to poverty rates. Big fast food industry’s target poor communities, and spend millions of dollars each year to create advertising that appeals to these specific areas. These industry’s also target naïve children when advertising because they know that eating habits developed in childhood are usually carried into adulthood. Children who are exposed to television advertisements for unhealthy food and who are not educated well enough on good nutrition will grow up and feed their families the same unhealthy foods they ate as kids. A big way fast food giants are able to make certain young people have access to unhealthy food is by strategically placing franchises in close proximity to schools. They will often place three times as many outlets within walking distance of schools than in areas where there are no schools nearby. The way fast food advertising is targeted towards children is very alarming considering how important good nutrition is for young people and how a child’s eating habits can affect their growth and
Crouse, Janice Shaw. "The Fast-Food Industry Intentionally Markets Unhealthy Food to Children." Fast Food. Ed. Tracy Brown Collins. San Diego: Greenhaven Press, 2009. At Issue. Gale Opposing Viewpoints In Context. Web. 14 Apr. 2011.
Obesity has become an epidemic in today’s society. Today around 50% of America is now considered to be over weight. Fast-food consumption has been a major contributor to the debate of the twenty-first century. Chapter thirteen, titled “Is Fast-Food the New Tobacco,” in the They Say I Say book, consists of authors discussing the debate of fast-food’s link to obesity. Authors debate the government’s effects on the fast-food industry, along with whether or not the fast-food industry is to blame for the rise in obesity throughout America. While some people blame the fast food industry for the rise in obesity, others believe it is a matter of personal responsibility to watch what someone eats and make sure they get the proper exercise.
The United States of America has long been considered a “big nation”, whether is has the biggest cities, houses, and on a negative note, biggest people. In 2003, Morgan Spurlock, a healthy-bodied film director, set on a quest to show America the detrimental effects of the fast food industry and raise awareness on the controversial issue. He produced the documentary “Supersize Me”, where McDonald’s meals were consumed for every meal of the day for thirty days. His film was released to movie theatres so that people could understand the devastating effects of McDonald’s on his body in a very short time span. At the end of his experiment, Morgan gained twenty-five pounds, developed a thirteen percent body mass increase, cholesterol skyrocketed immensely, and fat accumulation in his liver rose to. He became depressed and he only felt happy and in no pain when he was eating the fast food. By using ethos, logos, and pathos, “Supersize Me” became one of the most watched documentaries in the United States. Without these appeals, this documentary would not have developed the effect that it did.
Spurlock explains the corporations’ way of justifying their business and even defending against allegations that their products are causing consumers medical problems. For example, Spurlock explains that the McDonalds’ Corporation stated that fast food can actually be a part of a healthy diet. Also, Spurlock interviews a representative from a corporate lobbyist organization that defends the interest of several major food and beverage corporations. Despite what he has already proven, Spurlock then challenges the corporations’ opposition to his arguments by showing the audience information that contradicts the corporations’ claims. This further strengthens Spurlocks arguments by showing that some of the oppositions arguments are not entirely
We make personal choices about what and where to eat. The government is not going to eliminate the unhealthy food because we think it is the cause of obesity. Ultimately, we must decide to either stay away from unhealthy food or eat them in moderation. Despite all the efforts of education, media and guidance it doesn’t prevent us from grabbing that cheeseburger with fries on the way to work. In his essay “What You Eat Is Your Business,” Radley Balko argues that society should take full responsi...
Super-size me is a documentary film starring Morgan Spurlock. In this movie Spurlock decides to take on the challenge of eating McDonald’s every day for one month. Throughout this film his lifestyle is documented and shows how eating fast food’s effect Superblock’s health. He attempts to bring awareness and sheds light on the obesity problem in the United States by subjecting himself and his health to an unscientific experience in which all of his nourishment will come from McDonalds. In this film Spurlock says that America is the fattest nation in the world and 100 million people are either overweight or obese. According to Spurlock 1 in 4 Americans visits fast food restaurants. He used and independent research approach in which he led the experiment and he was the only participant.
First, my personal reaction to this is documentary is an eye opener. I knew McDonalds was more harmful to than other fast food places, but I never knew about the lawsuit between McDonalds and it consumers. I never saw McDonalds as having big impact on my life; this is probably because the McDonald’s in my hometown never had a super-size option. In the video, Spurlock conducted interviews to gain ...
After Thanksgiving dinner in 2002, Morgan Spurlock sat on his couch to relax after his huge Thanksgiving feast. As he flipped through the channels, he came across news about two women who were suing McDonalds for making their children obese. This report made him question fast food and its nutritional value, and stimulated him to make a daring and risky choice. He wanted to prove a point and educate people about the dangers of fast food by changing his diet for a month to strictly McDonalds and to get it all on video. Spurlock, 33, was physically fit and healthy, weighing 185 pounds, being six foot 2 inches tall, and having an average cholesterol level of 168, at the start of his mission, but things became very shocking. His cholesterol shot to a stunning 230, he gained over 25 pounds, his liver became toxic, and he became dangerously sick. Later, he released the video of his experience, which he called “Super Size Me”, at the Sundance Film Festival and won the title of best director of a documentary.
“The usual depiction of food and obesity in television has many documented negative consequeces on food habits and patterns” (Caroli, par. 4). In a personal standpoint, children are the biggest victims of advertisments because of their easy appeal and attraction. Children do not know better, they do not notice that the advertisement serves as a curtain for businesses. McDonald’s does not show the effect that can lead up to long-term consumption of their products. Pasting an oversized man eating their fries and burger on a billboard is not on the top of McDonald’s priority list because that image does not sell. Advertisment is meant to attract customers in order to bring in more sales, and the truth behind it all does the complete opposite of what they
Throughout these 30 days, Spurlock consumed around 5000 kilo calories (twice as much as for a person of his age, weight and height) by eating every item from McDonald’s menu for at least once. And he “Super Sized” the meal only when he was offered to do so by McDonald’s (in these 30 days he was asked to Super Size his meal 9 times and 5 of them were in Texas). After this 30 - days of experiment to be only on McDonald’s foods, Spurlock gained 11.1 KG (24.5 pounds) and he also had a 13 percent of increase in his BMI (body mass index). On top of that, his cholesterol level was skyrocketing, he was experiencing frequent mood swings, fat accretion in the liver and his sex drive was reduced significantly. Moreover, he got addicted to taking these foods due to the addictive ingredients that prevail in them. It took him 14 more months to lose this extra body fat. This documentary film showed people how frequent intake of fast foods can affect our psychological and more importantly physical well - being. It also showed us that, how the fast food companies encourage people to intake their foods that are filled with “poor nutrition” for their own revenue
Junk food has contributed to a large amount of kids being obese. “KidsHealth.Org” has reported that 1 out of every 3 kids are now obese. Many kids are spending less time exercising and more time in front of the TV, computer, or video-games. And today's busy families have fewer free moments to prepare nutritious, home-cooked meals. From fast food to electronics, quick and easy is the reality for many people and Families. Since 1970, the amount of fast food restaurants in business doubled, which equates to about 300,000 establishments in the United States. Coincidentally, 33.8 percent of the U.S. population is affected by obesity and 19 percent of children and adolescents are also affected. Over the past thirty years, the Attention of obesity and obesity-related diseases in the U.S. has risen sharply. Since the early 1970s, the share of children age 6 to 19 classified as overweight has more than tripled, from 5 percent to 17 percent, while the share of adults classified as overweight or obese rose from half to two-thirds of the population. Over this same period, the number of fast food restaurants more than doubled. Exposes such as "Supersize Me" and "Fast Food Nation" as well as reports in the popular press have frequently suggested that fast food is at least partly to blame for the U.S.'s rising obesity rates.Teaching children about healthy eating is important so they have a good way of knowing which foods are good in moderation and which are good on a daily basis. Children who eat too much of the wrong types of foods are at higher risk for health conditions like obesity, high blood pressure, diabetes, heart disease and cancer. With all the ads for junk food on television and the ever growing popula...
In April 1999, a secret, unprecedented meeting took place in Minneapolis. Every figurehead from every major fast food corporation was in attendance. The purpose of the meeting was to discuss obesity, which was a progressing issue. The government was just beginning to chew over the topic of sugar taxes. The CEO’s had seen what happened to the cigarette companies when lawsuit upon lawsuit made them partly responsible for the health crisis they had created by thrusting their products onto the masses. They were becoming distressed, and yet, nothing had been achieved. “People were buying products that contained the most salt, sugar and fat — and if one company created a tasty formula (albeit an unhealthy one), other companies had no choice but to respond with a similar offering of their own,” said Frederic Patenaude, a writer at renegadehealth.com.