In fact, Microsoft Company’s management had done a lot in terms of formulation of domestic and international strategies to enhance profitability (Weiss, 2008). To conclude, Microsoft Company recognizes that external stakeholders are important in its success and long-term sustainability. Therefore, Microsoft’s mission and vision recognizes both customers and the society in its business. Customers determine success or failure of a company, therefore, Microsoft has engaged in the manufacture of products that meet customers’ needs, both locally and internationally. It is vital to work hand in hand with the government, creditors, shareholders, and suppliers to ensure sustainability and long-term benefits (Weiss, 2008).
Total Quality Management (TQM) is an important aspect in the modern business environment because it is a management approach that seeks to promote the long-term success of an organization through customer satisfaction. Generally, this concept entails the attitude, culture, and organization of a business or firm that seeks to satisfy customers’ needs by providing high-quality products and/or services. In essence, total quality management requires that the organizational culture to focus on quality in every aspect of the firm’s operations. This process includes focusing on doing things in the right way the first time in order to lessen waste and defects across all operations. Microsoft UK is an example of a company that applies total quality management to meet the demands of its global customers.
Microsoft has a very detailed vision their vision states that Microsoft is“To be led by a globally diverse workforce that consistently delivers outstanding business results, understands the various... ... middle of paper ... ...me personally. The reasons that I believe this is that Microsoft has capitalized on computers and marketing on operating systems for most people who do not own Macs. I expect Microsoft to only grow in power and knowledge making is one of the leading businesses to have a chance to apply myself at. They have an initiative to expand into other markets such as graphic design, automobiles, as well as; gaming and everyday uses. As a growing business student Microsoft would have the ability to take my pre-existing knowledge and expand it into one of their more rapidly growing markets.
The leadership of Mr. Gates was then transferred to Mr. Steve Ballmer who was also amazed by the huge opportunity of Office and Windows. Mr. Ballmer believed that the future of Microsoft is built on a long-term commitment to effectively carry out company operation in the midst of the growing global diversity and business competition. Company initiatives are geared towards striving to become one with the people in realizing their innate capabilities (Microsoft). The company understands that global competitiveness is an actual component of the core values and business imperatives of every organization. This is the reason why the company employs the best talents from all over the world to be able to have an edge over other competitors.
HR brings the business perspective while other departments (management, finance) are looking directly at numbers. HR knows people and how to enhance human capital and make the right personnel investments. When properly used, HR can have significant changes and positive results on and with a company due to its knowledge and existing capabilities. In order for HR to make significant contributions, as aforementioned, they need to be allowed to and be worked with by management to achieve common goals (Hults,
• Understand the external environment carefully. • Recognize and communicate the importance of planning in achieving overall company success. Organization design is important to the long-term performance of the company. The increased demand for quality has an effect on the pressure level faced by Nick to listen to their customers. This pressure has an immediate effect on the efficiency and effectiveness of the business units of the company.
Microsoft is a leading force in developing and promoting effective morale increasing techniques and has proven that success is built on the backs of the employees who serve the cause of the company. Developing a motivated workforce has made Microsoft an effective force in the software market and the corporate whole in general.
I chose Microsoft Corporation because I grew up seeing it flourish into the company it is now. Microsoft has had a tremendous impact internationally and Bill Gates, the founder of Microsoft, has also had a major impact on several global issues. In my paper I am going to discuss the history, mission, values, products and services, competitors and how they share the market, a brief overview of the foreign investments and an evaluation of the company’s SWOT analysis. On September 22, 1994, Microsoft Corporation was established to be a technology company and go all the way back as far as 1975. Microsoft is the leading worldwide company for computer hardware, computer software, cloud services, mobile phones and gaming systems such as Xbox.
Today, companies are re-engineering their operations and investing in enhanced IT infrastructures, which enable them to provide customized, personalized, information-rich products and services. The new objective for marketers and business developers involves understanding the needs of their clients and the markets that they serve. This new focus on providing customer value is redefining business processes. Professionals, who understand and anticipate this shift, are positioning themselves ahead of the competition. The Impact of Technology Enabled Business Processes There is no denying the effect that technology has had on the way we conduct business.
When creating your product strategy, you should develop a business plan to aid in product investment decisions, utilize your market research to create high demand products, and, most importantly, ensure that your business is able to continually bring that product into the market place. Executing a successful marketing strategy includes developing a budget and brand, determining ways to interact with the target market, and aid the sales team in selling the product. A well-executed product and marketing strategy will successfully combine the demands of the external market place with the company 's corporate