Here at CogN’Stuff we research cognitive processes. We are a private research group that provides companies with studies that test the cognitive benefits of their products to the consumer. Cognitive psychology is concerned with the role of brain function in regards to memory, learning, and attention. Cognitive psychology not only plays a key role in determining the possible benefits of a product, but it also plays a role in advertising and how people take in the information that the company wants viewers to remember and pay attention to. The Breakfast Cereal Co. has contacted our research department to test the cognitive benefits of their new breakfast cereal Meal-o-Oats. I propose, that we proceed to test memory capacity in subjects after consumption of Meal-o-Oats.
Research is needed in many aspects. In general, conducting research allows for expanded understanding of how different variables can improve or inhibit functioning or processes. In regards to companies, research is needed in order to avoid making false claims about product benefits. It is unwise for a company to boast benefits that have not been researched, because doing so can weaken customer confidence and satisfaction.
Breakfast has been called the most important meal of the day. This is because breakfast provides your body with energy and nutrients that it needs to function throughout the day. The Breakfast Cereal Co. has come out with a new product Meal-o-Oats that contains three essential grains: wheat, barley, and corn. The Breakfast Cereal Co. wishes to promote their cereal by promoting its brain boosting qualities to promote sales. I propose we conduct a study of the effects of Meal-o-Oats on participant’s memory. Memory is a very important a...
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...in the control group. We also propose The Breakfast Cereal Co. target its marketing of Meal-o-Oats through a commercial aimed at consumers through a bottom-up process where Billy gets his grade and then the viewer is shown a flashback to Billy eating Meal-o-Oats. We also propose that the commercial remain as simple as possible to reduce the need for focused attention which busy families sometimes lack in the early morning, and to address this we also suggest targeting the commercial to air in the morning so that it is primed in the working memory of those about to choose their morning breakfast and also for those parents about to make the weekly grocery list. We hope that through this close examination and procedure of using cognitive approaches that Meal-o-Oats will be another successful product from The Breakfast Cereal Companies vast line of cereal products.
The presentation will also emphasize how persuasive advertisements can have significant effects on society, including society’s ideological perception of products and their contribution to the nation’s overall health. It was even found to have more Kilojoules than an average Mars Bar! In fact, the study found that most muesli bars usually have more than 1000 Kilojoules. See how misleading advertisements and packaging can be! These clever marketing techniques give extremely sugary foods a healthy perception to make it more enticing to buy – even though it’s still not healthier than confectionary.
Memory can be defined as the mental system for receiving, encoding, storing, organising, altering and retrieving information (Coon & Mitterer, 2012). Many a time one is able to remember something, example how to drive a car, yet they are unable to remember a mathematical formula for an examination. People vary in their ability to remember certain things, and research conducted has proven that even infants differ in their memory abilities (Fagan & Singer, 1963). It was discovered by psychologists that memory is not static, but rather it is influenced by ones internal factors and situational happenings to a large effect (Huffman, Vernoy & Vernoy, 1997). This essay will attempt to discover which method of study is most suitable, by listing and explaining various memory strategies, as well as indicating how each method will improve memory efficiency. The process of memory is made up of three operations. The first being Encoding, this is the conversion of information into a form which enables it to be retained in memory (Coon & Mitterer, 2012). The second operation is called Storage, this is the keeping of information until it is later needed. The third and final operation is known as Retrieval, and this is the recovering of information from Storage (Hoeksema, Fredrickson, Loftus & Wagenaar, 2009). These formerly mentioned operations each represent a stage in the process of memory (Sternberg & Sternberg, 2012).
of Philip Morris, said “People could point to these things and say, ‘They’ve got too much sugar, they’ve got too much salt […] well, that’s what the consumer wants, and we’re not putting a gun to their head to eat it. That’s what they want.” (Moss 267) However, consumers are being unconsciously forced to fund food industries that produce junk food. Companies devote much of their time and effort into manipulating us to purchase their products. For instance, Kraft’s first Lunchables campaign aimed for an audience of mothers who had far too much to do to make time to put together their own lunch for their kids. Then, they steered their advertisements to target an even more vulnerable pool of people; kids. This reeled in even more consumers because it allowed kids to be in control of what they wanted to eat, as Bob Eckert, the C.E.O. of Kraft in 1999, said, “Lunchables aren’t about lunch. It’s about kids being able to put together what they want to eat, anytime, anywhere” (Moss 268). While parents are innocently purchasing Lunchables to save time or to satisfy the wishes of their children, companies are formulating more deceiving marketing plans, further studying the psychology of customers, and conducting an excessive quantity of charts and graphs to produce a new and addictive
Future research should investigate how long after a list is given participants can recall the information. The experimenter should read words and further distract the participant. The participant would then be put into a free recall group or cued recall group to determine how long this information can be stored for and which group would do better. Future research can also investigate if emotion helps the participant’s ability to recall information. Once again the participant would be put into a free recall or cued recall group. The words would be read with different expressions and emotions to determine which group recalls more words.
With this information based on previous researches, I will attempt to prove that indeed chocolate consumption improves the memory of individuals before they perform a task. I believe after reading this report you will be aware of the benefits associated with chocolate consumption not only for students but also for older people in their day to day activities. Consequently, the report explains why and how this chocolate works in order to bring out these benefits to the respective consumers.
Research is rendered as a tool to provide people with information and used to coincide with experimentation. “Basic research aims to expand the knowledge by formulating, evaluating, or expanding a theory” (Neutens, 2014), and
Eating unhealthily can affect a person’s memory or how alert a person is. Dorm food has also caused students to gain the inevitab...
Commercials make the viewer think about the product being advertised. Because of the amount of television children watch throughout the week, it allows the children to be exposed to the information over and over again. Per year, children are known to view thousands of fast food commercials. On a daily basis, a teen will usually view five advertisements and a child aged six to eleven will see around four advertisements (Burger Battles 4). Businesses use this strategy to “speak directly to children” (Ruskin 3). Although the big businesses in the fast ...
Atkinson, R.C. & Shiffrin, R.M. (1968). Human memory: A proposed system and its control process.
Breakfast is one of the best ways to recharge your batteries. It is a perfect time to boost your energy. Studies also suggest that eating a healthy breakfast improves brain function particularly memory and recall. This is essential for soaking up new knowledge and applying it later for a big test. Research shows that eating a healthy breakfast improves one academically. Scientists believe it may be because breakfast supplies nutrients to the nervous system to rev up brain power. Breakfast skippers tend to weigh more than those who eat breakfast regularly. Also, those who eat a morning meal tend to make healthier food choices throughout the day, which can positively impact weight and long-term health. Encourage eating breakfast daily at home or school and make it easy and
When I think about Kellogg’s target market for their classic corn flakes to me the marketing is simple. A wholesome product for your family, a breakfast staple for many homes for many years. In recent years Kellogg has marketed corn flakes to the average American family of 4 or more with middle and upper middle class income, and a busy lifestyle. A big opportunity for them has been the fact that this generation of US consumers are concerned more than ever about healthy food, we also have very hectic lives. So touting corn flakes as a healthy breakfast that is quick is a perfect way to appeal to a variety of families. In 2012 they launched a campaign geared towards reminding consumers about the simplicity of the ingredients in their oldest brands, one of them corn flakes with only 4 ingredients. Jogging the memories of consumers that they have always been a healthy, easy delicious choice for breakfast. Reiterating that this is not a new concept for Kellogg’s, but one they have been valuing for 100 years. Communicating to families that they know the modern family has a busy life and not much time for a healthy breakfast, corn flakes satisfies that need. The colors they use on their corn flakes box even accentuate this idea. The three colors green, red and yellow all represent different things to consumers. Green represents the environment, nature and organics. Red indicates energy, and a sense of urgency. Lastly, yellow signifies sunshine energy and happiness (Coffin, 2011). They also subtly target children with these three bright colors in a simple almos...
Research is systematic way to find out facts and knowledge as Kothari (2006) has analyzed that research is the pursuit of truth with the help of study, observation, comparison and experiment; the search for knowledge through objective and systematic method of finding solutions to a problem. However there are two types of researches one is by Purpose and other is by method. The type by purpose falls into three categorize such as Basic, Applied and Action Research.
Briefly it is a systematic design, collection, analysis, and reporting of data and findings relevant to a specific marketing situation facing the company, allows management to make the changes necessary for better results through adopting a proactive approach. Therefore, if a company wants to know what type of products or services would be profitable it should make a market research. Furthermore, a comprehensive research will enable the company to know about the product imperfections (if there are) and to know if it has been able to satisfy customers’ needs. It attempts to provide accurate information that reflects a true state of affairs. Due to market research the company can formulate a viable marketing plan and estimate the success of its existing plan. There are two main sources of marketing research information:
Research is an attempt to know new things, facts, information etc. in a scientific manner. L.V Redman and A.V .H Mory have stated “systematised effort to gain knowledge we call re-search.” The main function of research is to collect new facts, information etc and to establish new theories on the basis of these facts.
The premise behind marketing research helps provide a company’s decision makers the information intelligence needed to make daily decisions (McDaniel & Gates, 2006). The data obtained gives insight to the performance of the current marketing mix while also providing insights to potential changes to future programs (McDaniel & Gates, 2006). Marketing research is a key driver to help define new ideas and initiatives that could improve company or product performance.