Materialism In American Culture

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Of all the strange beasts that have come slouching into the 20th century, none has been more misunderstood, more criticized, and more important than materialism. Who but fools, toadies, hacks, and occasional loopy libertarians have ever risen to its defense? Yet the fact remains that while materialism may be the most shallow of the 20th century's various -isms, it has been the one that has ultimately triumphed. The world of commodities appears so antithetical to the world of ideas that it seems almost heresy to point out the obvious: most of the world most of the time spends most of its energy producing and consuming more and more stuff. The really interesting question may be not why we are so materialistic, but why we are so unwilling to acknowledge …show more content…

The Soviets have fallen. Only quixotic French intellectuals and anxious Islamic fundamentalists are trying to stand up to it. By no means am I sanguine about such a material culture. It has many problems that I have glossed over. Consumerism is wasteful, it is devoid of otherworldly concerns, it lives for today and celebrates the body, and it overindulges and spoils the young with impossible promises.

"Getting and spending" has eclipsed family, ethnicity, even religion as a defining matrix. That doesn't mean that those other defining systems have disappeared, but that an increasing number of young people around the world will give more of their loyalty to Nike than to creeds of blood, race, or belief. This is not entirely a bad thing, since a lust for upscale branding isn't likely to drive many people to war, but it is, to say the least, far from inspiring.

It would be nice to think that materialism could be heroic, self-abnegating, and redemptive. It would be nice to think that greater material comforts will release us from racism, sexism, and ethnocentrism, and that the apocalypse will come as it did at the end of romanticism in Shelley's "Prometheus Unbound," leaving us "Scepterless, free, uncircumscribed ... Equal, unclassed, tribeless, and

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