Maslow's Hierarchy Of Needs Of Employee Motivation

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The importance of Maslow’s hierarchy of needs in employee motivation.

Motivation is ‘the arousal, direction and persistence of behaviour’ (Management Third Edition, Samson, 2009). Employee motivation directly affects the rate of productivity and it is within the manager’s role to find suitable motivational rewards and techniques to keep employees satisfied and therefore productive within the organisation. Employee motivation is consequently a major management concept as it is needed to produce more efficient and effective workers that successively brings upon a good organisational culture. Maslow’s hierarchy of needs states that “one will be continuously striving for more than what he/she already has” (Maslow, 1943: 370). This essay will go …show more content…

They are categorised into two different perspectives, process theories and content theories. Process theories ‘explain how employees select behaviours with which to meet their needs and determine whether their choices were successful’ (Samson, 2009) and content theories ‘emphasise the needs that motivate people’ (Samson, 2009). Maslow’s hierarchy of needs theory, a content theory, is ordered from the lowest to highest needs: physiological, safety, love, esteem, and self actualisation respectively. The purpose of this theory is to establish the necessity for the lowest need to be satisfied in order to seek satisfaction of a further goal. The case study on branches of CreditWest Bank Cyprus proposes that managers need to truly understand their employees to subsequently grasp key concepts of theories, such as Maslow’s hierarchy of needs, to implement correct motivational techniques the engage employees (Uzonna, 2013). Maslow (1943) suggests managers to find ways to motivate employees through planning programs aiming at fulfilling those …show more content…

A case study was conducted in Lebanon, a developing country, to find if there were different underlying values for employee’s motivation. It was found that ‘extrinsic job factors have a stronger relationship with overall job satisfaction than intrinsic job factors’ (Ismail, 2014) which was hypothesised from Maslow’s theory. This was developed as a hypothesis due to developing countries not usually meeting the basic needs that Maslow characterises as physiological, safety and love needs in the bottom of the hierarchy. These are related to extrinsic needs such as food, wages, and social interaction between employees. This is contrasted against the case study of CreditWest Bank in Cyprus, a developed country, where they were acquiring needs higher on the hierarchy such as delegating responsibilities, providing challenges and encouraging creativity in the workplace. These are intrinsic needs that will only be sought after the lower needs on the hierarchy are met. The contrast of these two studies indicates that Maslow was correct when he proclaimed that ‘intrinsic factors will have a motivating impact if the extrinsic job factors are satisfied at work’ (Ismail, 2014). Maslow’s hierarchy of need theory must be followed to achieve an increase in employee motivation. One motivational technique cannot be applied to every

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