Marketing Mix
Conglom Foods
Action-Cal
Product
The product life cycle of all Conglom Foods products has had a very large success rate. The overall product life of Action-Cal should follow in the ranks of the other Conglom Foods products.
1. During the development stage, Action-Cal seemed to be a hit overnight. All tests with the consumer were overwhelming. There was not really an introduction stage. Action-Cal has gone straight into a growth spurt. It has hit the market rapidly and the profits are growing steadily.
2. The design, packaging, and branding was simply taken care of. The design team of Conglom Foods has designed a great product to heighten the strength and look of the product. The packaging was simply done using the equipment that is used to manufacture the other fine products of Conglom Foods. The branding (Action-Cal) fits this product, with the overnight success.
Price
The price set for Action-Cal has been evenly matched with the competition (Hershey Chocolate Milk). Although the income growth so far for Action-Cal has out succeeded a competitor’s product in the first six months, the pricing has been set at a dynamic pricing plan. Conglom Foods uses this model to offer the best value to out customers while still making a healthy profit. As the growth drops, price-adjustment strategies will be put into place.
Place
We have placed Action-Cal only in a few s...
Throughout Jessica’s journey of losing her leg, she acquires an enormous level of support and comfort from her family while she is finding her way. Losing a leg is something that nobody ever wants to happen, but Jessica doesn’t get this choice. Along the way of the process of healing, Jessica’s family gives her so much support. Jessica states, “Mom’s been so strong through all this. So positive. I, on the other hand,
The windows are barred, symbolizing the restrictive nature of the narrator’s mental condition. She is imprisoned within her mind. Her room was once a nursery, symbolizing that she is helpless and dependent on her husband’s care, similar to how a parent is reliant on the care of it’s parents, “… for the windows are barred for little children,” (Gilman 2). The narrator is not only trapped by her own mind and mental condition, but her husband’s wishes and expectations as well. The most significant symbol within the story is the yellow wallpaper. Initially, the narrator only views the wallpaper as something unpleasant, but over time she becomes fascinated with it’s formless pattern and tries to figure out how it’s organized. She discovers a sub-pattern within in it in which she distinguishes as a barred change with the heads of women that have attempted to escape the wallpaper like the woman she has been “seeing” moving within the wallpaper, “And she is all the time trying to climb through. But nobody could climb through that pattern - it strangles so; I think that is why it has so many heads” (Gilman 8). The yellow wallpaper is symbolic of a women’s place in society within the nineteenth century. It was not commonplace, or deemed acceptable, for women to be financially independent and/or engage in intellectual activity. The wallpaper is symbolic of those economic, intellectual, and social restrictions women were held to, as well as the domestic lives they were expected to lead. The narrator is so restricted by these social norms that her proper name is never given within the story, her only identity is “John’s wife”. At the climax of the story, the narrator identifies completely with the woman in the wallpaper and believes that by tearing the wallpaper, both she and the woman would be freed of their domestic prisons, “…there are so many of those
The article “Ego-Evil and The Tale- Tell Heart” by Magdalen Wing-chi Ki; argues the symbolism of the eye to represent selfishness and greed in “The Tale-Tell Heart.” Wing- chi Ki discusses that Ego- Evil is different from Superego-Evil. The Ego-Evil focuses more on oneself. Therefore, the Ego-Evil is more focused on self-love; while the Super-Ego “welcomes evil due to some "fanatical devotion" or an "ideological ideal" (Wing-chi Ki, Magdalen). The “fanatical devotion” shows the way that the narrator felt when he got rid of the body. The narrator is fascinated with thinking that he will get away with hiding the body of the man with the evil eye. The “ideological ideal” emphasizes on the narrator’s obsession with the man’s evil eye. This gives the narrator the idea of murdering the old man, but only because he feels so uneasy in the presence of the evil eye. Wing-chi Ki argues that Edgar Allan Poe gives the narrator so little knowledge of the old man. Therefore, this entices the narrator into viewing the old man based on his fondness for the man, and not the truth on why the evil eye is present. The narrator; therefore, judges the old man only on how he feels towards the eye itself, and not the old man.
Ever since she has been entrapped in her room, the narrator’s vivid imagination has crafted fictional explanations for the presence of inconsistencies in the wallpaper. She explains them by saying “The front pattern does move! And no wonder! The woman behind shakes it” (Gilman 9). In the story, the narrator explains the woman mentioned creeps in and about the old house she and her husband reside in. Venturing towards the conclusion, the narrator becomes hysterical when thinking about the wallpaper, explaining to her husband’s sister Jennie how she would very much like to tear the wallpaper down. Jennie offers to do it herself, but the narrator is persistent in her desire-”But I am here, and nobody touches that paper but me-not ALIVE”(Gilman 10)! The narrator has realized the apex of her mental instability as the story
As a result, women were stuck at home, usually alone, until their husbands got home. In the story, Jane is at home staring at the wallpaper in her room. The wallpaper’s color is described by Jane as being “repellent, almost revolting” (3) and the pattern is “torturing” and “like a bad dream” (10). The description of the wallpaper represents Jane’s and all women’s thoughts about the ideologies and rules upheld by men prior to the First World War. It is made evident that this wallpaper represents the screen made up of men’s ideologies at the time caging in women. Jane is subconsciously repelled by this screen and represents her discovering continuously figuring out what she wants. Metaphorically, Jane is trapped in that room by a culture established by men. Furthermore, Jane compares the wallpaper’s pattern to bars putting further emphasis on her feelings of being trapped and helpless. Later in the narrative, she catches Jennie staring at the wallpaper’s pattern and then decides to study the pattern and determine what it means herself. Her study of the pattern is representative of her trying to analyze the situation in which she’s in. By studying the pattern, she progressively discovers herself, especially when she sees the woman behind the
However, because of its demographic it was losing a high customer base because of its prices. The text book Chapter 10 emphasized the importance of pricing and creating profit. The investor Marcus Lemonis showed the owners how to evaluate demand and the price sensitivity of their products. He introduce product that could be brought in with lower price points that would compete with their competitor and still crate the high-end prestige the company wish to create. Taking advantage of the income statues of the company’s customer with in their demographic. One major problem the company had was the price point of a bag of dog food was around $100 per bag that was a high price for the consumers within the area. By bring in a brand that had high quality and prestige at a price point of $20 allowed for a greater customer
When hearing the name Kraft, the first thing to come to most people’s mind is cheese. Kraft, however, is a massive international company that owns and operates 30 different food and beverage brands. Ten of these brands accounts for more than $50 million of the company’s $18 billion in annual sales (“Our Mission”). Kraft products can be found in 98% of households in the US and 99% of households in Canada which allows the company to enjoy a position as one of the largest consumer packaged food and beverage companies in North America (Kraft Foods Group…, 2013, p. 1).
Throughout Jessica’s journey of losing her leg she acquires an enormous level of support and comfort from her family while she is finding her way. Losing a leg is something that nobody ever wants to happen, but Jessica didn’t get this choice. Along the way of the process of healing Jessica’s
Curfews help students by allowing them time to finish or start on their schoolwork, improving their grades and performance in school in the process. As well as helping them in school, curfews will also give adolescents the necessary time needed to get enough hours of sleep to function properly. They will also keep teenagers from getting involved in drugs and alcohol, which could ruin their health if they decide to use these substances. If curfews are able to do all of this and more, then parents should be jumping on the bandwagon and supporting them in order to protect their children from harm. No parent would want to see their children hurt and know they could have done something to prevent it from happening, at least not any responsible parent who cares about their family. To this day, curfews have not been widely accepted, but perhaps in the future, this may change and more parents and other adults will be persuaded to consider the advantages that curfews will bring once brought into
The Old Man first begs Faustus to stop his sinning followed with him saying that his soul is still “amiable” or good natured (v.i 40). He then guarantees Faustus that what he is telling him is said in “tender love and pity of thy future misery.” (v.i 47-48). Faustus then makes the decision to “torment… that based an aged man that durst dissuade me from thy Lucifer.” (v.i 80-81). The way Faustus decides to treat this man displays his acceptance with being able to afflict pain on the elderly. His actions take the place of being true evil. Doctor Faustus’ actions throughout the tragedy are of his own choices and not of predestination.
Recently the company sales was hit with a growing demand for low-carb snack bars. Customer preference has changed towards the NRG-A and NRG-B bars and so they want a product with low-carbohydrates in it. Fitter Snacker decides to put a new low-carb bars into the market because of its plans to remain in competition even though it isn’t recording any lost in sales.
Based on the film, Mephisto, on the other hand, is the devil who wagered with God that Faust is indeed same as all mortal man’s soul, easy to be fooled and misled. To settle the ownership of the Earth, they bet on the soul of Faust. The story of Faust is comparable to the Bible story of Job. If the devil wins, the earth is his, even Faust’s soul, but after the last sand in the hourglass falls signaling the end of their contract, Faust’s soul will return to his body peacefully. Faust is considered a scholar and a doctor. Dr. Faust is recognized as a fine man and a prayerful alchemist. His main concern is to save men’s lives and prevent death during the age of plague. Due to disappointments of failing, his constant depression led him to become angry and embittered, ends up burning his books. One of the pages of the books were interpreted that Mephisto is trying to communicate with Faust. As the perfect timing to tempt a man into sinning, Mephisto enticed Faust by giving him an unbelievable restoring power to heal the people who sought his help from the plague. In exchange, his soul will be owned by the devil. And he revoked the name of the Lord in healing the people, instead the using the name of the devil. Such temptations start with vision into treating the plague, Faust was so taken to his priority that he was willing to give up his soul for the common good. It is seen that the morality of Faust is swayed; his aim to do good, despite knowing that in exchange for this is his soul. Regardless of this, Faust chose to agree to Mephisto’s offered contract.
Too often, a marketing function is misunderstood, because many people do not understand what is meant by ‘Marketing’.
After looking at trends in the market and seeing that consumers are becoming more health conscious and the need for food that is easy to prepare it was decide that this product would do well in a consumer market made up of mid and upper mid income families and individuals.
Faustus seems unable to realize that his knowledge is constant and appears in his life whether or not he wants it or is expecting it. Knowledge is not something that one can simply forget about. Once something is learned, it stays in the brain even if the person does not believe it or agree with what he has learned. Doctor Faustus spends the play trying to attain more and more power to achieve a God-like status. He does not seem to understand that power and status cannot be attained through sin, magic, and cruelty. The only true way to become powerful is through knowledge and the continuance of learning and education.