Marimekko Case Study

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give importance to friendship and creativity in the working environment. By focusing on these styles and strategies, she achieved success in previous business and promoted Marimekko from verge of bankruptcy to greater or peak success.
3. What elements of Marimekko’s organization help it to be successful and unique?
Solution: There were various reasons behind the huge success of Merimekko starting from post-world war II era to 1990s. The first CEO & co-founder of Marimekko, Armi Ratia was indeed full of creativity and innovation. She contributed a lot to make Marrimekko a brand. The founders were visionary who steped out from the norms of finish textile design and attempted to do things differently by developing their own unique design philosophy. Armi was also of the view that one should have his/her own opinion and if you crave to do something, then just do it in a unique way or just don’t do it at all. They thought out of the box and took the bold risk challenging the standard design concepts of that time and created new big floral prints on their fabrics. It hit the market with W...

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