Malcolm Gladwell Social Media Analysis

639 Words2 Pages

For centuries, individuals have come together from all aspects of life to fight for a common goal or belief. This unity took quite some time be organized due to the simplicity of media and the slowness of word of mouth. The growth and popularity of social media has not only revolutionized the world but, more specifically, has had a massive influence on the expression of ideas and beliefs on an international sector. Author Malcolm Gladwell has sparked controversy in regards to his argument in Small Change: Why the Revolution Won’t Be Tweeted. Gladwell claims social networks are effective at increasing participation—by lessening the level of motivation that participation requires. In other words, participation in popular issues has increased as a result of social media because this participation requires very little motivation or effort. Majority of the time, a few clicks on a mouse qualify as “participation”. I strongly defend Gladwell’s thesis because the world of social media has proved, in several instances, to be less effective at sparking change as opposed to …show more content…

by stating that “the platforms of social media are built around weak ties.” This idea is precise because social networking is for closer interaction with those who we wouldn’t consider relevant to our daily lives. For example, friends on Facebook are nothing like real life acquaintances, some of our “best friends” on snapchat definitely aren’t of best friends in real life, and we follow/ are followed by people we’ve never even met before on Twitter. From a personal standpoint, I currently have 852 friends on Facebook. However, I have physically interacted with about 400 and have an intimate relationship with roughly 30. Seeking revision through social media is inefficient, because the bond between people or a group in actuality is so much stronger than the bond between two Twitter accounts or members of a group Facebook

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