Madonna Louise Veronica Ciccone (aka Madonna) is one of the most influential American Icons in the 21st century. She uses her sexuality and feminine characteristics to convey her beliefs to the public. She started a trend among youngster “wannabes” during the mid 80s (Cengage, 2003). These youngsters adopted Madonna’s messy hairdo and bold wardrobe such as lacy undergarments fully expresses the female sexuality and seductiveness. In this report, we will analyze Madonna’s career as an entertainer from the perspective of the Product life cycle and evaluate Madonna as a brand. A product life cycle describes how a product goes through the stages of introduction, growth, maturity, and decline.
Introduction stage
During the introduction stage, the product is initially launched and slowly grabbing the public’s attention (Solomon, 2008). Madonna’s career as an entertainer entered its introduction stage when the Warner Bros released her first self-titled debut “Madonna” in 1983. Madonna’s “funky, rhythm-and-blues-tinged sound” (Cengage, 2003) slowly caught the attention of New York underground club dancers and audiences. Madonna and her band members often visit the hottest clubs to attract more audience by wearing multicolored wardrobe and performing provocative dancing.
Growth Stage
During the growth stage, the sales of the product increase rapidly and expand its market by adding variations to product (Solomon, 2008). Madonna’s career experienced a rapid growth when her first single “Holiday” was released in 1983 (Grant, 2008). Following the success of “Holiday”, Madonna establishes consumer loyalty by launching more music that contains sexual innuendos as well as addressing unspoken issues like teen pregnancy. Madonna gains market ...
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...lomon, 2008). Warner Bros (the firm that invested in Madonna’s career) benefited from Madonna’s power to capture the market. Madonna’s unique persona helped her establish high customer loyalty. Warner Bros received an unexpected sale increase during Madonna’s first tour when the initially planned small concert has to add new seats and move to a larger arena because her concert tickets were sold-out within the first hour (Cengage, 2003). The success in selling Madonna’s books and albums are resulted from people’s perceived quality of racy and erotic contents in her work. Madonna puts both her career and personal life on the spotlight to create maximum customer awareness. Although there are some negative associations with her name, Madonna’s ability to reinvent herself to fit the public’s desire has kept her one of the most influential American icons in the world.
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8. Tilton, K. N. J. ed. (1997) Contexts of Dialectic: Constructivism in the works of Madonna. University of Oregon Press
Before the songstress appeared on the pop scene, the name “Madonna” was used in reference to the Christian Mother of God. The original “Madonna” was the symbol of Roman Catholicism and Western Christianity. Madonna the entertainer however proved she was unlike this original female figure. She violated all the innocent icons of religion and femininity and by using the phrase “like a virgin” she began a long string of inserting religious, political and sexual references into the world of pop music.
8. d'Erlette, F. A. I. (1992) Semanticist pretextual theory in the works of Madonna. University of Oregon Press
By 2002, Moet Hennessy Louis Vuitton was the world’s largest luxury products company, enjoying annual sales of 12.2 billion euros. LVMH carries the most prestigious brand names in wine, champagne, fashion, jewelry, and perfume. Upon entrance of this luxury product industry, LVMH was aware that they produced products that nobody needed, but that were desired by millions across the world. This desire in some way fulfills a fantasy, making consumers feel as though they must buy it, or else they will not be in the moment, and thus will be left behind.
Madonna is a controversial legend whose attitudes and opinions on sexuality have forced the public to take notice and change the image of females in society. Madonna believed women’s sexuality was a natural aspect of life; therefore, she dared to challenge the rules and definitions of femininity and sought to expand the meaning of it. In a male dominated world, she wanted to focus on the importance of women and let them have a voice of their own. Madonna shattered all the myths on traditional beauty standards and made her statement on sexuality and feminism, which changed how society viewed the standards of beauty. She impacted female power by encouraging sex- positivity into her music and her style. It is mainly because of Madonna that ordinary women, and women in modern entertainment have more choices and freedom which continues to influence further generations.
Though she rose to prestige in her young adult life, Coco Chanel’s childhood wasn’t as illustrious as her successful adulthood. After Chanel’s mother died she was placed into an orphanage by her father who was a peddler. During the time she was there she was raised by nuns, and taught a great deal of things all above which was how to sew. So early on it can be said that it was Chanel’s destiny to become the trendsetter that she eventually became. Chanel had a brief career as a singer in a café which ended only a little while after it had started though the name she’d supposedly been given, “Cocoette”, would last her a lifetime, and would be further shortened down to the iconic “Coco” giving rise once again to her almost prophetic destiny. Coco would not only be a trademark for years to come, but it would be a name that was associated with prestige; the Chanel brand’s badge of honor if you will. It was easy to say though that Chanel did not have an ideal childhood, nor a glamorous one, but rather an essential one for her to real...
The first main example of physical image becoming a major marketing point in the music industry lies in the career of Elvis Aaron Presley. His image was the building point of his reputation, as he represented the first major example of a sex symbol in music. Presley has been described as a “sex god”, which inspired other artists to emulate him in the future and use sex to sell their music. (Long, “Elvis the Sex God”, Vox Magazine) and various television and music executives described how visually captivating his performances were. Although Presley had undeniable talent, his talent was not the only selling point that his handlers used to market him to the public, which was quite a departure from the classical and jazz eras, where musical skill was the prominent issue in determining the popularity of musicians such as Beethoven, Louis Armstrong, and Duke Ellington. L...
The beginning of Lady Gaga’s career, unbenowst to the majority, dedicated itself soley for fame culture commentary. When Lady Gaga released her widely acclaimed album “The Fame” in August 2008, she sold 12 million copies of an album based off of the whole concept of being in a culture obsessed with becoming the celebrity as the ultimate validation of living. The media, obsessed with Lady Gaga’s whole concept, absorbed her presence in the spotlight and made her into a massive worldwide star. She once told Rolling Stone, “I want people to walk around delusional about how great they can be — and then to fight so hard for it every day that the lie becomes the truth” (Lady Gaga). Her manipulation of the public is possible from the culture revolving around celebrities. Celebration of celebrity culture is perpetuated throughout media outlets and consumed by public masses. In the Empire of Illusion, Chris Hedges discusses celebrity culture and its underlying connections to pseudo-events, which are a form of mass media manipulation through a carefully crafted event. Celebrity culture and pseudo-events are often forces for economic gains through the deception of the public.
Nicki’s apparent feminist agenda through her music and identity is being distributed to her wide audience, which covers a massive array of hip-hop and pop music fans. Her wide reach and continual influence has the potential to lastingly correct the anti-feminist, misogynistic tone of the male-dominated genre and culture. Despite her hyper sexualized image and defamatory lyrics, she is arguably a positive, albeit controversial, feminist role model, which is evident in her motivation for success, lyrical discourse, and use of and meanings behind her alter egos.
The principles of marketing (The Times 100, n.d) are a range of processes concerned with finding out what consumers want, and providing it for them. This involves the ‘4ps’ of marketing; price, place, product and promotion. The product decision in any company involves dealing with goods that should be offered to a group of customers (Jobber & Ellis-Chadwick, 2012). Burberry maintains a product line with great width and scope in which their products fall into two main categories; fashion or continuity. Their fashion products are designed to be responsive to fashion trends and are introduced on a collection to collection basis (Burberry, n.d). Continuity products however have life cycles that are expected to last for a certain time period. Burberry also has 3 primary collections; womenswear, menswear and accessories, with the variety of products they can utilize their product mix greatly. Burberry also has...
‘Analysing popular music: theory, method and practise’ (Tagg, 1982) is an article that illustrates brilliantly the issues and nuances of analysing and discussing popular music. It lays out a scientific method for achieving analytical goals, using some of Tagg’s previous work to help explain his methodology and process. In the first part of this essay, I will discuss the analysis of ‘Kojak Theme’ (Goldenberg, 1973) and ABBA’s ‘Fernando’ (ABBA, 1976) that Tagg writes about in his work.
The music industry has taken a wrong turn, and it affects our new generation; music videos becoming more like pornographic trailers causing men and women to objectify each other as a sex object. According to Camille Paglia (lecturer, educator, and feminist) in “Lady Gaga and The Death of Sex,” “Hollywood discovered that sex was great box office” (2). Because sex sells, it is a market technique used by record companies to sell more record. So does sex usage really empower women? In Paglia’s article, “Madonna I: Animality and Artifice,” she claims that dominatrix (used by Madonna) empowers women, and it should be praised by all female musicians (89). I agree to Paglia’s claim that sexuality sometimes empower rather than exploit women to act sluttish; however, in music, I believe the line between a woman using sexuality and promoting herself as an object is unnoticed because it changes depend on who dominate. When male musicians dominate a certain type of genre (hip-hop), many new musicians (women included) degrade women to jumpstart their career because sex sell.
No doubt every simian tribe of hunter-gatherers had their local celebrities: the woman who gave birth to quintuplets, the boy who swallowed a porcupine and survived, the man who wrestled with a tyrannosaurus and... well, he probably would have died, but celebrity status would have been applied posthumously.
In the beginning, Madonna ultimately sacrificed sexual purity. Her daring exploitation of sex from a feminine point of view was definitely a breakthrough in 1980’s American society. Often, she dressed like a man and grabbed herself in “sacred” and “unseen” places. Actions like these, as Fiske points out, presented a threat but “not the traditional and easily contained one of woman as a whore but the more radical one of woman as independent of masculinity (Fiske 284).” Young girls regarded her actions not as “tarty” or “seductive” but as completely “acceptable.” Eventually, they embraced her image and strived to follow her example of the independent and sexually licentious woman (Fiske 283).