Kim Kardashian West Essay

607 Words2 Pages

Businesswoman, Kim Kardashian West, has created a multi million dollar company simply from her ability to connect with an audience by using her platforms to empower women and capitalizing on her influential online presence to help launch successful products. Success, especially in a social media operated world, is not only about having great talent or high-quality products it is about connecting with an audience in a way that makes them unique in an overcrowded marketplace. Kim Kardashian West is the definition of this idea. Mrs. Kardashian West has millions and millions followers on many of her social media platforms such as Twitter, Instagram, and Snapchat, furthermore, this allows her to make money while still connecting with audiences. While she mixes her personal and brand-driven content on Twitter and Instagram is an ideal way to break out from the “just selling” model that can become unappealing. Kardashian West uses a format that includes both, and always makes sure that the “sell” posts are visually attractive. This illusion of approach to the Kardashian West’s inner circle is captivating and makes direct branding efforts less obvious and more pleasurable. Kim Kardashian West has become the master of this technique, placing exclusive, personal content between images of her …show more content…

Moreover, Kardashian has changed the face of Hollywood beauty. She has shown that you do not have to be skinny, blonde, or white to be considered beautiful. It is necessary to see diversity in the media. She rejoices in her womanhood in a world where women are expected to be little and self-conscious. Imagery of bodies and pictures of sexuality have been used as art since the beginning of time. Therefore we must embrace the art we are given and not be ashamed to express it. Mrs. Kardashian empowers women to be comfortable and embrace the body that we are

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