Jaws And Its Effects On Sharks And The Media

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Sharks and the Media A shark fin cuts through the water as it approaches a lone boat out in the middle of the ocean, music ominously grows in intensity as it draws nearer. Suddenly there are flashes of teeth, high pitched screams, and the water around what’s left of the boat is cherry red with blood. This is a horror scenario, a spine chilling moment in film that most people hope to never see in real life. Luckily for them they never will encounter such a thing, because the images that are shown in films portraying shark attacks are not even close to accurate. These horrifying images of blood and destruction are an effect of the carefully cultivated image of sharks that media outlets and Hollywood have spent years crafting. This misrepresentation …show more content…

The image of sharks as predators has been around for years, but the image of them as relentless killers began after the release of Jaws in 1975. This movie was so successful that it is considered the first summer blockbuster. Unlike horror movies with a human antagonist, Jaws presented a new type of villain. Sharks have no humanity so there is nothing redeeming about them. Their presentation in the movie was created thorough viewers past knowledge of sharks and remarks made in the movie. One of these remarks comes from Matt Hooper, who plays an oceanographer in the film, “what we are dealing with here is a perfect engine, an eating machine. It's really a miracle of evolution. All this machine does is swim and eat” (Spielberg). Although this remark is technically true its presentation and context in the movie leaves viewers to suspect that that all sharks do is eat, and that their preferred prey is …show more content…

The main issue of Jaws was the completely erroneous rogue shark theory that the movie was based on. This theory according to the police chief in the film is that “"[the shark] keeps swimmin' around in a place where the feeding is good until the food supply is gone, right?" (Spielberg) This was the concept that terrified viewers; that a shark that attacked one human would go looking for more. This theory had stemmed from the 1916 New Jersey attacks, but the haunting visual, that Jaws so graciously provided, of a shark going after men, women, and children was horrifying. This image was forever branded into viewers minds and became the first thing that many people think of when they picture sharks. Media outlets soon discovered how lucrative this visual was and increased their coverage on sharks. According to Beryl Francis in her Journal Before and After Jaws: Changing Representations of Shark Attacks, “Reference to [ Jaws] and use of highly descriptive language, such as ‘man-eater’, ‘monster of the deep’, ‘predator’, … has continued to describe shark incidents regardless of the severity of the encounter”(Francis 56). Since the release of Jaws newspapers in particular have used this type of ‘Jaws’ labeling and language to provide a visual to their readers and attract attention. This has become a

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