Jaguar PLC, 1984

1850 Words4 Pages

Executive Summary: Jaguar PLC, 1984
This case explores the operating exposure of Jaguar PLC in 1984, just as the government is about to relinquish control and take the company public via an IPO. The primary concern of the CFO is that Jaguar sells over 50% of its cars in the US, while its production costs and factories are U.K.-based. This currency mismatch creates operating exposure for the firm that needs to be hedged.

While the current trend in the USD has been higher, the markets are expecting a pullback in the currency. With labor accounting for a significant portion of the cost base for luxury car industry, it is unlikely that the expense will decline in the near future. Again this creates a potential liability in the matching pf the cash inflows and outflows. Given Jaguar’s primary competitors have operating expenses in DEM, the CFO should also be concerned with the competitive advantages that are associated with favorable exchanges rate when compared to the competition. Thus, there also exists the issue of the GBP/DEM exchange rate. The overarching themes and underlying issues that must be addressed in order to address Jaguar’s currency exposure are:
Valuation of the risks associated with firms with multiple currency exposure
• Risks associated with revenue streams and expenses in different currencies
• Valuation and assessment of highly competitive niche luxury car markets
• Supply chain effectiveness and labor trends in the automotive industry
• Strategic positioning of operations for a multinational firm

After thoroughly weighing the issues from a qualitative and quantitative perspective, we believe that there are several strategies that Jaguar Management can undertake in order to maximize the profitability of and mitigate the exchange rate exposure for the revenue that is generated in the US. In particular, we would recommend:
• Management should locate a proportionate level of its manufacturing facilities in the US to foster a reduction in operating exposure since revenues and costs would be denominated in the same currency.
• Jaguar Treasury should engage in Forward/Swap Contracts to Sell US$ and hedge against currency fluctuations.
•&nbs...

... middle of paper ...

...problems like over hedge or under hedge.

Buy Call Option on GBP - Another alternative for Jaguar to hedge its operating exposure is to use option. By paying certain amounts of option premium, Jaguar could reserve the right but not bear the obligation to exercise the option, therefore, if the exchange rate changes in favor of Jaguar (i.e., USD appreciate), Jaguar could let the option expired worthless; on the other hand, if USD depreciate, Jaguar could exercise the option and gain revenues. However, Option is relatively expensive since it requires an upfront investment.

Money Market Hedge - Jaguar could borrow USD, convert the proceeds into GBP using spot rate, and use the revenues generated in US market to pay back the USD principle and interests in the future. Borrowing in US dollars would provide a "natural" hedge against Jaguar’s dollar revenue stream. However, Jaguar might not get a favorable interest rate in its USD loans, which might inflate the costs of the money market hedge. What’s more, unpredictable fluctuation of Jaguar’s revenue streams in US might hurt its ability to pay back debts and therefore become a potential threat to Jaguar’s financial situation.

Open Document