Jacques Ellul Propaganda

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What comes to mind at the word “propaganda”? For a contemporary audience, it may prompt imagery of brightly coloured flyers and posters, extremist speeches, or perhaps blatant lies. We picture of leaders of totalitarian governments brainwashing crowds, of dystopias and wartime. However, in philosopher Jacques Ellul’s writings, he theorizes a modern propaganda far more sophisticated than these remnants of the past. As he illustrates the terrifying effectiveness of modern propaganda, his words form connections to the contemporary world, reminding us to question the pre-notions and “truth” we hold, and whether we have freedom of thought and choice.
Ellul begins his essay by quantifying propaganda as a modern technique that is inherently scientific …show more content…

We assume that we can identify propaganda as a change in information, but Ellul describes propaganda in a state of constant existence. He writes that “Propaganda must be continuous and lasting - continuous in that it must not leave any gaps, but must fill the citizen's whole day and all his days; lasting in that it must function over a very long period of time. Propaganda tends to make the individual live in a separate world.” Without any basis of comparison to observe and isolate propaganda, it is impossible to identify. If we are in such a closed environment, any apparent freedom in our choices is limited by incomplete knowledge and …show more content…

Primarily, education is effective to prime the population for propaganda since it is where everyone learns the same set of standard beliefs and conditioned responses with which propagandists can predict our responses. Ellul calls these "myths" and states that they can be used in to mobilize us. Abstract symbols become associated with meanings and we develop the common values of the society. Later, these fundamentals become the tools for the propagandist to prompt us to action. Secondly, a systemized and standardized education develops a habit of consuming information provided entirely and without question. In a society filled with media and trivial messages, there is too much information to individually and thoroughly process. We don’t own all our opinions, because to understand everything is beyond the scope of our intellect and time; often we simply parrot what we are exposed to. With this mindset, it is tempting to accept the mass opinion and play into the trap of propaganda. Our decisions are not based on critical thought; we often impulsively select our stance before we have weighed all the factors in a debate. The justification for our point of view is processed only after we have chosen it. Our personal biases are key in our initial decisions, and when these biases are based on the "myths" constructed by pre-propaganda, can we claim to have made decisions of our

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