Individual Credibility Definition

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Over 50 years ago, the first studies examining the concept of credibility were tackled (Belonax, Newell, & Plank, 2007). Individual credibility was one of the two categories of credibility that researchers primarily focused on in these studies. Your reputation for being trustworthy is personal credibility (Cardon, 2013). The formula for credibility is competence, caring, and character. The first aspect of credibility is competence. According to Cardon (2013), "Competence refers to the knowledge and skills needed to accomplish business tasks, approach business problems, and get a job done" (p. 6). There are several ways to develop competence. Developing competence can be done through observation and study. Practice and real-world experiences

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