Iconic Memory

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There are two types of sensory memory: visual and auditory memory. Visual memory is often known as Iconic memory. It plays a huge functioning role in the vision system as it allows the eyes to see continuous and stable pictures. Also, iconic memory allows the brain stem to decide whether the information is important enough to be transferred to the brain. This particular type of memory only lasts a quick second and then it is over. Sterling was known for his studies that helped to understand iconic memory. The most prominent study showed that if he presents a grid of letters using a machine that made the letters appear very quickly, his subject would only remember a few of the letters. The number that was able to be remembered was four to five, and those stayed consistent no matter how many letters appeared on the grid. …show more content…

He then observed that this method would be inaccurate in measuring the capacity of iconic memory. He proves that humans tend to read from to top to bottom and within this experiment this took too long and may have caused the bottom letters to fade by the time that person read the letters at the top. So because this became so problematic, he created a technique called partial report method. This technique used the grid of letters, but also used a high, medium, and low tones. Basically, whichever tone was used, the individual read from the top, middle, or lowest line. Other experiments formulated from this particular experiment shows the estimated duration of iconic memory. It shows that after a quarter of a second in visual memory, old information is replaced by new

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