The thesis will mainly focus on the concepts of nostalgia and how it is being used in the form of Christmas advertising in the last five years, with a specific emphasis on the well-known, superstore John Lewis. It is important to define what is meant by the term ‘nostalgia’ before moving on further to anything else. ‘Nostalgia’ is defined as “a sentimental longing or wistful affection for a period in the past” (Oxford Dictionaries, 2015). It is an emotional yearning of memories of both happiness and sadness from the past.
Nostalgia is a term that derives from the origin of the modern Latin based on ancient Greeks. The Greek word ‘nostos’ translates to ‘return home’ and ‘algos’ means ‘pain’. “Nostalgia is a sentiment of loss and displacement, but it is also a romance with
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Arguably, the first commercial Christmas card was actually an artwork by the English painter, John Callcot Horsley in 1843 introduced by Sir Henry Cole (Leurs, 2014). Although the initial Christmas advertising began with Christmas cards, it wasn’t long before the idea developed into print and press. When mentioning Christmas advertising, there is one brand that first comes to one’s mind, Coca-Cola. When Coca-Cola started their advertisements for their product during the Christmas period, they became the most iconic, global brand when it came to the Christmas season. Coca-Cola’s first appearance of their well-known figure of the Santa Claus was launched in December 1931 as a print advert, illustrated by the artist Haddon Sundblom (Coca-Cola, 2010). His depiction of the old and jolly Santa Claus wearing a red suit with those twinkling eyes, red cheeks and a white beard became worldwide popular from starting that era till this date (see fig. 1). This became an important phase since it was the invention of how people perceived Santa Clause and how Coca-Cola’s advertising aided in shaping the modern portrayal of what he would look
The title of this piece, “Remembered Morning,” establishes what the speaker describes in the stanzas that follow as memory; this fact implies many themes that accompany works concerning the past: nostalgia, regret, and romanticism, for instance. The title, therefore, provides a lens through which to view the speaker’s observations.
Evidently, myths have become the culprit of traditions. That being said, the contemporary and ancient myths of Santa Claus and Krampus can only be understood by determining the elements that devise their entireties. Both narratives involve elements of opposition, trickery, mythemes, repetition, symbols, and ritualistic processes all of which support the structure of each holiday myth and tradition. Overall, the individual elements facilitate a valid, detailed compare and contrast analysis when examining the myths of Santa Claus and Krampus in a North American culture.
He was impacted by the encounters from his past and from the Christmas stories of different creators.
Is Santa truly a secular figure or is he a religious one? This has been a long-standing argument. However, instead of viewing Saint Nick as either secular or religious, it would be more beneficial to examine him as a figure consisting of both religious and secular elements. It is true that the contemporary Santa Claus may be more associated with secular concepts, such as consumerism, but it is also crucial to emphasize the origins of the jolly old man. He is the product of Western Christianization. It is thought that he was created from a combination of the historical figure of Saint Nicholas, a Christian saint, who was known for giving gifts, and the fictional character of Father Christmas from British folklore (CITE). Santa Claus can be viewed
Of all religious holidays that have been adopted by secularists, one of the most popular would be Christmas, originally meant to commemorate the birth of Jesus Christ. With the exact date of Jesus' birth unknown during ancient times, Christmas was initially assigned to January 6th, but was changed to December 25th under the influence of the winter solstice (Nothaft 903). Peculiarly however, is the universal celebration of Christmas al...
“Why,” you ask, “position yourself only to be disappointed upon realizing that all you hold as true is in fact false?” I will tell you that I grew up believing in Santa Claus—the jolly, old, fat man who annually descended the chimney with his endless sack of treasures. I will tell you that I still believe that Santa Claus exists, despite being told otherwise by both parent and peer. I will tell you not only that Santa Claus exists, but that he exists in you and your family and your friends and every person who gives a little extra in any way thinkable.
Home was a prevalent concept in Ancient Greece. Not only was there a goddess of the hearth and home, Hestia, but hospitality towards others was highly stressed. Home was regarded as a place to escape from chaos in the outside world. Homer and Euripides in The Odyssey and Medea, respectively, use the motif of home to show the difference in an individual’s public manner versus their personal, more natural manner. This difference is caused by the different levels of comfort individuals have in different settings. Specifically, the two works portray the difference through experience of the characters, mistrust developed towards others, and the maintenance of dual identities.
The image enforces the meaning of Christmas being lost, and that the people need to be aware of this now sacrilegious, laic time. The source displays the change from sacred Australia, which was a time of religion, to a more secular period. The source presents the contemporary cultural values of Australians today, often disassociating themselves from holy, divine objects, places or people. Losing their sacred connectedness to God or their purpose with religion. Taking Christ out of the equation presents how Jesus has been neglected by those supposed Christians of the modern day, who have forgotten the sole meaning of Christmas and their religion. This image imposes a reinforced message through an image presenting secularism of contemporary Australian Christmas with the words “missing”, and “what Jesus has become”. The view of Source 3 displays that anything of great importance in the religious sense, including Jesus, in temporal culture which exists in Australia is lost.
Everyone always has a safe place in their hearts for their homes. Home doesn’t always have to be a place where someone just sleeps in. However, home to some people is where they feel comfort. Somewhere or someplace can be one’s home. Some of the characters in Enrique’s Journey by Sonia Rozario and The Odyssey by Homer express the theme of home through an emotional journey. Enrique’s Journey is about a boy named Enrique who goes on a journey to find his beloved mother who he has believed abandoned him. The Odyssey is about a mythology where a hero named Odysseus tries to find his way back to his homeland after participating in a war. Odysseus from The Odyssey shows the theme of home by trying to return home to his family. Enrique from Enrique’s Journey shows the theme of home by looking for his mother who he considers to be his home. Telemachus in The Odyssey shows home when he decides to go find his father,
While home is usually represented by a physical shelter such as a house, Homer and Euripides in their respective novels The Odyssey and Medea show that home has much more significance as a state where one can comfortably express the values and beliefs that define one’s identity. Both authors use protagonists who are far away from home. These characters often associate with and depend upon other characters they meet. Since they live under the influence of others, it is not surprising then to find that the two protagonists lose their individual identities. Moreover, both protagonists will also purposefully develop a second identity that is designed to conform to the society in which they inhabit. Since both protagonists are away from home for the majority of both works, it would be appropriate to examine, through specific instances, how both authors connect a lack of home with an absence of individual identity.
crean sentimientos de nostalgia y orgullo por lo que el llama “las bellezas de la patria”(13). Es obvio que esos sentimientos nacionalistas y regionalistas hacen resaltar la emocion que el siete sobre su patria. Son tambien muy evidentes sus emociones personales al hablar sobre de la perdida del amor puro y el movimiento hacia el amor por lo material, “saber amar bien y cumplidamente,
Nostalgia is, by definition, a longing for another person. It is an idealized past, or a combination of many different memories; all integrated together, and in the process all negative emotions filtered out (google). I believe that nostalgia is a term that I believe to be overused, misunderstood, and often confused with the act of remembering or reminiscing. Nostalgia is the emotional attachment; longing to go back to that memory, it often overcomes one without warning. I believe we all have the capacity of nostalgia, but the over labeling has cheapened such a unique raw feeling. As a society, we have misrepresented nostalgia and the effects are a water downed replacement. We are muddling the true definition of nostalgia. This misuse will
Nowadays, it is a consumption society which contains both homogeneity and diversity. As one of the biggest contributor of customer culture changes, advertising is an essential and inevitable element in our daily life which could be visible anywhere and experienced different stages. Early advertisements are generally seemed as “simple, crude and naïve”, while the contemporary advertisements are “persuasive, subtle and intelligent” (McFALL, 2004:3). The early advertise agency just bought some space in media and sold to customers. As the development of advertisement, art design and unique idea were added into advertising, and then it formed advertisement industry. Advertisement industry “adjusted its marketing practices to the novel situation created by consumer culture”. (McFALL, 2004:110) Advertisement is not only an assistor to the increase of consumption economy, but also a contributor to customer culture development. “The contemporary advertising agency did emerge as the result of historical circumstances”. (McFALL, 2004:111) The advertisement industries have more significant impact on marketing and customer which could be interacted with customer’s consumption attitude, value and belief. However, “culture can function like a nature” (Cronin, 2000:145). A slogan called “I shop therefore I am” which came from Barbara Kruger was famous in recent years. She argues that every purchasing behavior could be seemed as a reflection of customer’s aesthetic attitude, consumption taste and buying habit (I Shop, therefore I Am, 2000). In this article, a topic of the reflection and interaction between advertising and modern consumer culture would be analyzed, including the necessity, representation and semiotic meaning. This essay has three m...
Dutch children would put shoes by the fireplace for St. Nicholas or "Sinter Klaas" and leave food out for his horse. He'd gallop on his horse between the rooftops and drop candy down the chimneys into the children's shoes. Meanwhile, his assistant, Black Peter, was the one who popped down the chimneys to leave gifts behind. Dutch settlers brought the legend of Sinter Klaas to North America -- where we came to know him as Santa Claus. Clement Clarke Moore first described the “jolly old elf” with his sleigh drawn by reindeer, in the poem "The Night Before Christmas.
Sainsbury's official ‘1914’ Christmas Ad is a video advert promoting the brand of Sainsbury’s (the second largest chain of supermarkets in the United Kingdom.) The advert takes the audience back to the time of war displaying the idea of opposite forces uniting on the occasion of Christmas and exchanging Sainsbury treats. This text promotes the idea of being together despite being in opposing army sides in battle by using the setting and symbols of Christmas and chocolates. In the advert, the British soldier secretly slips a gift into the pocket of a German soldier, who unwraps it to find a chocolate bar when he returns to his side of the battlefield showing the level of humanity of both sides despite being in fatal circumstances.