If firms want to be successful in doing business abroad, they have to consider the laws and regulations, language, political risk, economic situation and cultural differences of the host country before establishing themselves outside their home country. Globalization involves social and cultural factors that often lead to homogenization of lifestyle and influence individuals to start behaving like universal consumers. This means that more global products can be sold over the world, meaning products without or with little modification (Giaccio, 2009). There are several reasons for the fashion homogenization: • There is a lot of pressure on the designers to keep coming up with new trends, which doesn’t let them be as creative as they were before because they have no time. People don’t want to wait for a new season to get new clothing concepts, they want it fast.
So we should make different price strategies for them and develop long-term relationship with them. And we also should integrate the culture of local company with our strategies. Furthermore, Albany is very close to NYC, it gives us an opportunity to expand their business in NYC. However, we cannot forget individual customers. Because Albany is the capital city of New York State, there is lots of job positions have the r... ... middle of paper ... ...ther area companies.
Of particular interest to this report is Zara’s position in the industry and its business model. Some of the competitive advantages that Zara has managed to attain that are making it edge the competitors are addressed. The possibilities of Zara’s model being a disruptive model are also explored. At the end of the article, conclusions are drawn from the issues discussed. 1. Business Model of Apparel Industry: It can be seen that the main customers the Zara brand target is the high-end customer, who are fashion conscious city dwellers, and want a quick repose to the changes in fashion and clothing industry.
Fast fashion is a term to describe mass-produced clothing based on fashion trends from designer fashion shows, that is quickly replicated and pushed to stores. In contrast, sustainable fashion is clothing manufactured and consumed in a socially and environmentally conscious way. While clothing factories offer jobs to developing countries and increase cash flow
Followed by the brand 's global growth at the end of the 1980s and the following takeoff of new retail ideas: Customer focus reinforces a basic groundwork that encompasses all stages of a fashion value chain (design, industrial, delivery and sale in patented stores). Therefore their consumer promise is also the force behind the combination of their environmental and preservation guidelines used through the group 's supply chain. Zara, has been a groundbreaker in conveying new fashions, new designs, and new ideas rapidly to its stores. Zara’s tenacious thrust of on-trend products into the supply chain channel keeps its stores in stock on the latest fashions at lucrative prices. Lots of their new concepts have come from some of the fashion shows that just ended in New York, Paris and Milan will soon be on Zara’s racks.
However, despite the fact that designers lose both independent recognition and profit for their work, in the long run, fashion piracy actually helps grow the industry by swiftly moving styles through society to make way for the next line of innovative designs. Because there is a lack of legal property protection in the U.S. fashion industry, design piracy has become a prominent trend. Designers really only have trademark protection, meaning that virtually anyone can reproduce their design and sell it as their own, so long as they leave out the actual brand label. In other words, designs are only protected if the features of the garments are uniquely enough to be considered “one-of-a-kind”, or if the design has a pattern or graphic image (Blakley). In our society today, those involved in the fashion industry must constantly work to put out the newest styles and stay ahead of everyone else.
The first industrial revolution, evolved in London, allowed many advances in many scopes for the British capital. Actually, those upheavals give her the access to the world’s market, her power spread worldwide, its networks of influence never stopped extending. Now, those stamps pin down London. That’s why, today, London is considered as Europe’s capital, London is a global city, attracting nowadays diverse strategic activities. Firstly, London is a big economic place, contracting the most influential corporations of the world.
London, Tokyo, and New York have been changing the way their economy has been functioning in a worldwide market. Global cities are known to produce a lot of different types of merchandise that can help a country to become wealthy. Their society have also benefited from the change in the economy because their able to produce more in an advanced technological era in addition to becoming involved in a proficient
Arnold continues by saying that’ “Legislative issues need to be addressed because they bring down funding costs and increase the absorptive capacity of the economy.’” (Shaher as cited in Arnold, 2010). Furthermore, cities can develop and enlarge through excellent transportation. Foroohar (2006) believes that outstanding transportation appeals people and businesses to the city and that helps the city to grow. In essence, cities follow different routes to expand and develop; however, they all reach the same point.
The grid system in New York was, and still is, used as a organized and efficient way for anyone to navigate through the city. Before being built, the city was growing rapidly and city planners needed to plan for expansion. They decided on a plan of building Manhattan into a grid system. This allowed them to plan ahead for the rapidly increasing population. The main idea behind the system was to gain profit from real estate.