Hip Hop, Street Fashion Influenced By The Hip-Hop Culture

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Street fashion today is heavily influenced by the existing hip-hop culture of the world as it continues to maintain its dominant position in the overall fashion market. Some have come to the conclusion that the contemporary 'trend' originated back in the 80s when Shawn Stussy - who resigned from his company Stüssy in 1996 - designed a surf-style collection of clothing which was noticed by mainstream hip-hop artists and soon became an international phenomenon. Some say it was hip-hop groups that led after Stüssy; Run DMC and the Beastie Boys whom inspired an urban ‘uniform’ amongst the American youth - transitioning street wear into a form of self-expression and exposing it to a mass audience. Indeed both of these movements have contributed There were now many sub-divisions of street wear that were separated by cultural interests and fashion was being challenged by modernisation. This was the beginning of high-fashion streetwear or as some like to call it; luxury sportswear. Fashion designers began focusing on street wear garments due to the high demand, using fabrics that were not typically seen on the catwalk and fashion houses then followed. This era remains praised for its contribution to fashion and it’s still celebrated today. The 2000s Fashion designers like Gosha Rubchinsky, Marjan Pejoski at KTZ (Kokon to Zai), Raf Simons, Liam Hodges, Astrid Andersen, Juun J. and Shayne Oliver at Hood By Air continue to drive this genre in new directions over the past few years. Fashion houses remain to produce street garments, and brands like Stussy, Supreme, North Face, and Polo Ralph Lauren have stood strong through tough economic situations. We've even seen the creation of home-grown Irish street brands such as BLOQ, and Sick Studs. But without the relationship between fashion and other industries such as music and sport; would street wear survive? What does the future hold? What's next in

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