Harley Davidson purpose is to fulfill dreams of personal freedom (www.harley-davidson.com). Customers are able to enjoy the freedom of the road where they are able to feel the thrill and excitement of riding a motorcycle. This allows customers to be their self and experience life to the fullest. Harley Davidson is unique in that their customers are some of the most loyal. Not only is Harley Davidson a product, but it has morphed more so into a culture of loyalty.
Harley-Davidson Inc. Celebrating their 100th anniversary next year, Harley-Davidson is a true American success story. From their modest beginnings in Milwaukee, Wisconsin to one of the most recognized company names worldwide, they have been passionate about motorcycles. Harley offers an experience like none other with the one of a kind look, feel, and sound only available on a Harley. Besides their main business of building and selling motorcycles, they have began to offer financing and insurance through Harley-Davidson Financial Services, and they also offer a full line of accessories and apparel to make the Harley experience complete.
Strategic Management: Internal Analysis Name: Institution: Harley Davidson is the world’s leading manufacturer of heavyweight motorcycles. The company is based in Milwaukee, Wisconsin and has been producing motorcycles for more than 100 years. The company provides wholesale and retail financing and insurance programs principally to its dealers and customers. It operates in two business segments: motorcycles and related products segment and the financial services segment. The company undertakes building its position in the marketplace through new product launches, restructuring initiatives and strategic alliances.
Buell also ensures to develop internally Harley-Davidson France and its network, our entire acknowledge of the bikes market, and to innovate on original marketing techniques”. But, this is the first step in this promising segment, where young people are for sure the more present. Honda and Yamaha, for instance, are very well recognized in this market. And, according to me, the reason is the fact that they are present in “grand prix” doing races and winning championships, and thus becoming famous all over the world. Indeed, races can prove the quality, the competitiveness, and the reliability of a brand.
This was a great jumpstart into what the present day look of Harley Davidson entails to all. Creating a product which would be beneficial to the whole target market of motorcycle enthusiasts is very crucial. Knowing the niche market, and meeting the demand for all is what can entail a successful or non successful company. In implementing, evaluating, and controlling the environment for which you are selling your product and merchandise creates a great way to generate sales.
It is not surprising that Harley has been around for 100 years, all one needs to point to is their mission statement. According to their 2001 annual report, Harley-Davidson’s mission statement is as follows, “We fulfill dreams through the experiences of motorcycling, by providing to motorcyclists and to the general public an expanding line of motorcycles, branded products and services in selected market segments.” Through their strong mission to serve their customers, Harley Davidson has amassed numerous strengths that keep the company as a leading innovator in the motorcycle industry. One of these strengths is buyer loyalty. According to the case, “more than 92% of its motorcycle customers intend to repurchase.” This is especially important because it shows that customers are satisfied when they buy a bike from Harley-Davidson. With brand loyalty recognized, Harley created H.O.G (Harley Owners Group) organization which now stands at 660,000 members worldwide and allows Harley enthusiasts to gather and share their love of Harley Davidson motorcycles together.
In addition, there are nearly 1,500 dealerships worldwide. Harley’s commitment toward continuous improvement is exemplified in the supplemental financial statements, Appendix section. Harley’s strategic objective is to continue to provide, safe, high technology heavyweight bikes and keep customer satisfaction at high levels. This quality vision more than doubled Harley-Davidson’s market share and increased its brand loyalty. Harley-Davidson’s products include: motorcycles, parts & accessories along with financing services.
Harley Davidson is a company with many strengths. The first strength that they have is a strong loyal customer base. It is important to have loyal customers because they continue to come back and purchase more products, thus making more profit for the company. Harley Davidson’s second strength is that they wide product range keeping consumers interested and wanting to return. Having a wide product range gives the customer an opportunity to find a bike that suits them best.
Like the exhaust note of a Harley-Davidson 45° V-twin, the sweetest sound ever carried on the wind. Clearly, Harley believes that their V-twin exhaust rumble is instantly recognizable and discernible to the trained ear, and believes that it is a vitally important component of their strong product identity. Because of this, their design engineers are asked to create products that are technologically competitive and yet wonderfully nostalgic -- essentially, they are asked to design with an eye toward the future and an eye toward the looks and sounds of motorcycles long past.
Upon receiving it, I took the helmet on a long bike ride and was so impressed upon using it that I decided to write a review. Overview The helmet is extremely stylish and looks great on whoever tries it, if it fits them well. I ordered a black one but it is available in a variety of different styles and designs. Choose whichever suits you best. No other helmet competes with its elegance.