Haefren Case Analysis Essay

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Marketing Analysis:
Haefren is a home furnishing retailer with four locations. One in downtown Clogne and the other 3, which were just built, are near Rhineland. The demand for furnishings is cyclical. The bust in the year 1993 hit Haefren hard; this dropped their net sales growth by over 21%. In addition to the economy bust, competition has growth by five-fold. This will drive Haefren’s sales further down because the main way to differentiate the products is by price. Offering discounts and such brings in more people but this can only be done to a certain extent. In my opinion, Haefren will have lots of trouble trying to just maintain their current sales, not to mention growing them back to what they once were.
Operations Analysis:
Of course, Haefren obtains its products from us, Wiegandt. Haefren is asset intensive because their whole line of business is to sell furnishings to the general public. Heafren requires enough inventories to offer their customers whatever they wish to buy. Before the 1993 bust, they should have kept a large amount of inventory because customers were buying more due to the economy. This is shown pretty well which a 2.1 total asset turnover. After they 1993 bust, TAT fell, as expected, to 1.6 and kept fall, more …show more content…

They barely invested in anything (21). They also covered most of the lost from operations from financing a lot of their money. They took out a large bank loan and increase their debt. Stockholder also had to forgo their money to help keep the company from going down even further. In 1994 it was bad for stockholder but at least they got a dividend, unlike in 1995 when they had dues and no dividends. In 1995 it seems like they are planning something because they started investing over 16 times more than 1994 (from 21 to 330). This could mean they see opportunity coming in the near future. They lowered the lost from operation but still have high

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