Great Gatsby Advert Analysis Essay

626 Words2 Pages

Part A
1. The above advertisement for Olay Total Effects Pore Minimizing CC cream demonstrates modern day fixation on celebrity culture and photographic subterfuge to avoid truth. The model represented is a conventionally attractive woman whom, because of how healthy she appears, looks prosperous. The quote beside her “I’m not an airbrushed kinda girl, I just want to look it” conflicts with her appearance. From this we learn that she is an average woman infatuated so much with the celebrity look that she too wants to display herself as one. “air brushed kinda girl” implies that those who constantly look airbrushed (celebrities) possess negative personality traits ergo, one would not like to act like them. The assumption that celebrities are …show more content…

Lacey explains that F. Scott Fitzgerald’s The Great Gatsby displays “social identity through wealth, leisure and class.” The product above contributes and relates to this notion. Media expects individuals to craft their social identity by means of their products. The social identity that this product conveys leads the buyer into a particular mold. To look constantly airbrushed is to have excess wealth, leisure and class. In the novel, Gatsby is not born into wealth and thus has to use his unscrupulous methods to be able to brush shoulders with the wealthy. Gatsby’s wealth and how he achieved it is what gives him his social identity. His wealth is an imitation of those in East Egg. The message of this product is that one does not have to be wealthy to actually appear to be so. This directly explains how Gatsby’s character is formed. Because of how Gatsby formed his wealth it is not genuine and done only for the superficial ideal of impressing others. As mentioned before, the advertisement wants its buyers to create an illusion of themselves to feign greatness. Gatsby’s social identity is a mystery to the populous of people he interacts with making him more of an illusion. Gatsby’s purchase of foreign shirts displays how infatuated he is with justifying his position to others. Social identity by means of wealth, leisure and class is depicted in both The Great Gatsby and the above

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