Unconscious Processing of Semantic Information: A Study

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Dehaene provides many studies within the book to explain how the unconscious is capable of processing semantic information. In the 1970s Anthony Marcel produced a study in which participants were flashed the word red or blue under the threshold of consciousness, then asked to pick a corresponding color, even though the participant stated that he/she was not able to perceive any word being shown. The study showed that participants were able to choose a corresponding color one-twentieth of a second faster when the word flashed ahead of time was red or blue, instead of an unrelated word. Since the participant was better able to pick the color patch based on the congruent primed word, it can be suggested that the brain is able to unconsciously process …show more content…

He did not go over this in depth within the text, but we did watch and discuss the experiment in class. In this experiment the subject is to watch a video where there are six people playing basketball. Three players are wearing white shirts and the other three are wearing black shirts. The subject must count the number of passes made between the players in black shirts. While the subject is paying close attention to the number of passes being made, a person in a gorilla suit enters the video, which is usually unnoticeable to the watcher. At the end of the video the subject is asked whether they saw the gorilla, in which the typical response is no, because he/she was too busy keeping up with the basketball passes being made. This experiment explains inattentional blindness, which a person does not recognize a certain object, due to their attention being placed upon another task. A person is only able to point out the gorilla, once he/she has been told that a gorilla is expected to enter the scene at some point during the video. Attention is required in order to be consciously

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