Givelify Marketing Theory

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You made the great choice to begin utilizing Givelify as a way to modernize the giving options at your place of worship. Now what? How do you keep the excitement level elevated? Well, don’t fret, because we have some fun, easy-to-use tips. Read below to learn more:
Remind Them:
Well, duh, you might say. Who would’ve ever thought reminding people would be a good way to encourage them to remember to use Givlify? Okay, that’s fair. However, reminding them is still valid point. There is a marketing theory called the “rule of seven.” It states that you have to remind people in seven ways or at least communicate with them seven times before your message will sink in. In other words, it takes seven points of contact before an action is taken. Although we aren’t necessarily talking about marketing here, the theory still holds true. You have to tell your parishioners more than once to use Givlify or to give at all for that matter. Don’t assume you will be beating a dead horse with your repeated messages. As long as you change up how you approach your reminders, perhaps by using different platforms or methods as well as communicating your message during varying times of the service, you won’t go too far. Instead, you will simply cut through the clutter than we all are inundated with every single hour of the day. The squeaky wheel gets the oil after all. …show more content…

They understand and take information into their system simply by hearing it. Others require more than mere words. To ensure you engage every person in your house of worship, consider putting together a hype video of sorts. You can play this video at the end of service, during giving time or whenever else you feel it might be helpful. Make sure to include how funds will be used, communicate the importance consistent funding has on your effectiveness as a ministry and be sure to share the need features of Givlify and how it makes giving easier

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