Gift And Gifting Culture

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Gifts and gifting culture: Symbolism and dimensions By Mohamed Bouagina Abstract The purpose of this paper is to study the culture of gifting and gift-giving. By utilizing the social, personal and economic dimensions of gifts, this paper focuses on the motivations of givers and symbolic representation of gifts for them through the use of gift-giving literature as well as an exploratory study. Introduction The Studies of gift-giving have developed from a psychological, sociological and anthropological perspective and the discipline of each perspective has established a particular framework for studying gift-giving. The psychological approach for instance focuses on gift giving as an opportunity to express the giver's perception of both him/herself …show more content…

The inferential and implicit motives are connotative aspect of the gift, social bonds being by that created and reciprocation encouraged. The requirement to give might be ingrained in religious or moral necessities, with an obligation to recognize to maintain and establish social ties, or merely the expectation of reciprocal giving. These motives, which do not acknowledge purely selfless giving, become ingrained in the essence of society so that under appropriate conditions an individual is socially obligated to give gifts. The majority of gift exchanges that are intended to forge social bonds come about within the framework of ritualized occasions and special events, such as at birthdays or during religious celebrations (Cheal, 1988). These ritualized occasions usually play a high important role in maintaining established relationships (Bourdieu, 1986). Gift-gifting could be also used to reflect and maintain both social integration and social distance. The work of Mauss (1924) remains fundamental to contemporary interpretations of gift-giving and has revealed his own interpretation to gifts as he explained the act gifts giving according to the three forms of obligation; to give, to receive and to repay, it is reciprocity, or the sense of indebtedness, that guides the gift exchange system. Explicitly, it is the aspiration to achieve “balanced reciprocity”, the symmetry between giver and receiver achieved through role cancellation (Roberts, 1990). According to an assumed norm of reciprocity elaborated later by Gouldner, an individual is obliged to give, to receive, and to reciprocate (Gouldner, 1960). The imperative nature of the form of obligation derives from their cultural embeddedness . Mauss acknowledge gifts as total social facts. Building on this notion

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