McDonaldization is the process by which the principles of fast-food restaurants are coming to dominate more and more sectors of American society, as well as, of the rest of the world. (Ritzer 1998,Page 1) George ... ... middle of paper ... ...ry serious potential downside that could have an effect on everyone. Bibliography: Alfino, Mark, Caputo, S. John and Wynyard, Robin. ( 1998). McDonalization Revisited: Critical Essays on Consumer Culture.
However, Ritzer could strengthen his argument with fair language to describe both sides and present a balanced argument, by discussing the workers feelings. Ritzer explains that the way McDonald’s runs their entire corporation has been perfected to the form known as McDonaldization. According to Ritzer, this is “the process by which the principles of the fast food restaurant are coming to dominate more and more sectors of American society as well as of the rest of the world” (Ritzer 5). McDonaldization has the four main components: efficiency, predictability, calculability and control of non-human technology. The first, efficiency, is the “optimum method for getting from one point to another” (Ritzer 15).
The study found that individuals are loyal to different restaurants for different reasons and it was thought that primary research should be conducted to further research into what should be improved by the fast food industry to maintain loyalty from customers. The study incorporates the use of an inductive research approach, where a theory is created after the research is collected rather than a deductive approach, where a theory is created first only tested by the data collected ( Engel and Schutt, 2005). The methodology will firstly explain how the secondary research was collected and it will provide a framework to illustrate the collection of primary research. The chapter will discuss the use of the pilot study and the type of sampling that has chosen. It then discuss exactly how the study was conducted and how the data was analysed.
The author introduces the concept of the "new means of consumption" to illustrate the ways in which not only business, but cultural practices are threatened by McDonaldization. Defined as "those things owned by capitalists and rendered by them as necessary to customers in order for them to consume", some of which these examples of consumption include fast-food restaurants, credit cards, mega-malls, and home shopping television networks. The critical point for the author is that each changes the ways individuals consume. For example, the exportation of fast-food restaurants and American eating habits, with their emphasis on food as something to be consumed as quickly, efficiently, and inexpensively as possible, alters the way people eat and, therefore, "poses a profound threat to the entire cultural complex of many societies". This change in society plays a huge role globally in that other cultures follow after these bad habits and unf... ... middle of paper ... ...on, although Starbuck's is praised for the high quality of its coffee.
In George Ritzer book “The Mcdonaldization of society” Ritzer uses the central idea of Max Weber’s work and by updating them he explains it as Mcdonaldization which is “The process by which the principles of the fast food restaurant are coming to dominate more and more sectors of the American society as well as the rest of the world”. An idea which at it’s foundation seeks to organize and increase efficiency and profit. Which are associated with a wide range of effect in our society such as education, work,healthcare, travel, leisure and etc. Even though it is not about McDonald’s itself, but how the concept of the fast food industry have come to take control of all parts of American society and the rest of the world. According to George Ritzer,
Today’s society and culture is becoming more and more McDonaldized. This paper will illustrate what the process of McDonaldization is. In addition, this paper will show how today’s society has adapted to this process along with using the theories from Max Weber. The McDonaldization theory defines the process of which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as the rest of the world (Ritzer 1). Within McDonaldization there are five different concepts embedded into this theory, which are efficiency, calculability, predictability, control and lastly irrationality of rationality.
Many times the content on the web page may be interpreted in a ways that was unintended. Consumption habits are very important factors for international marketing strategy for fast food chains. Culture is also involved in here again, though these days’ customers are always looking forward to something new in the service and products. Then again, taste of customers is changing as they are transforming towards dining in if the image of fast food is not healthy. Health conscious customer are quick to abandon fast food, they find the fast food very harmful for lungs, heart and blood conditions.
There are upcoming threats in the fast-casual market from fast-food chains entering the market through mergers and adding healthier foods to the menus. The purpose of this analysis is to inform and forge a conclusion of what this company should do about its future. It is with reason to think this company needs to expand or do something to keep its current competitive advantage. Otherwise in this growing market the company will fall to far behind the larger restaurant chains that are gaining substantial interests in this new market. Zoë’s kitchen was a natural extension of Zoë Cassimus’s own kitchen.
While there are many active fast food businesses in four countries, our business or organization will be relatively new locations. Therefore, it will be important that the company take into consideration the various cultural differences it is likely to experience in the three countries. By taking a second analysis at the different characteristic of the people of Israel, Arab Emirates, Mexico, and China, the organization will have to keep in mind or be mindful of the values, employees, customers, and possible new training that will be necessary or required for development. Using London as an example, the citizens of this country are quite familiar with fast food because it is considered as a western style of eating. In my opinion, I do not foresee any difficulties running a fast-food hamburger franchise in Israel, for a matter of fact it will be less difficult for the employees to adjust (Chaney & Martin, 2013).
As a result our concern here is with what might be termed as ‘McDonalization of society’ (Ritzer, 1993, p372). Ritzer’s theory of McDonalization was based around how the way fast food restaurants work is having an influence on how many different types of sectors are starting to do their business and conduct management (Ritzer,