Generation Like: A Foucauldian and Bourdieusian Analysis In Frontline’s 2014 documentary “Generation Like,” Douglas Rushkoff delves into the online world of social media that youth engage in, and how these young consumers perceptions and realtionships with cooprations and each other unfold. In Bourdieu’s model of cultural production and power, the online field in which youth engage can be understood through its dynamic values and rules for social enagement. Alternatively, Foucault’s framework of power, provides a way of understanding the extent and shifting nanture of coporate power and the relational interactions with young consumers. Furthermore Foucult’s model of disciplinary power can lend insight into youth’s perceptions of these relationships …show more content…
Due to a ubiqitous notion of power- corporations do not hold complete- hirarchiarcal power over these individual youth consumers. These youth consumers themselves are also creating power as power to can be seen as a productive force. This productive force of power is constantly creating in the online realm. This creation is two fold and on one end to youth: appears to be creative ocntent, however on the other end economic gains are being made thorugh the mining of extensive data about consumers. Power relations then are being negotiated at many levels between youth and between youth and coorporations in this way as well. In this way power is at every level, every turn and thus makes everyone subject to social media’s power in some shape or …show more content…
Building off of this notion of capilary power, most people can recognize the power interactions especially with money and economic capital involved. its This power seeks to act in diciplinary ways, while different from state sactioned diciple, it is rather self enforced as youth are choosing to engage, and doing so daily. This constant engagement builds and fluctuates off of youth’s perceptions in order to not only keep people engaged but keep them incorporated into the advertising machines. For the many examples they gave of youtube stars or fan girls these brands are essentially using youth social media engagement as an extended platform for advertising and thus also collectiing data and money. As Gilliom and Monahan noted in thinking about a surveilance society “…whereas Foucault thought that reproducing the panopticon model throughout societies would subject everyone to a uniform disciplining gaze, surveillance systems today are geared more toward finding or creating cliffercnces among people and sorting them into finely differentiated categories (according to risk, value, preference, class, status, age, sex, race, and so on). Gilliom,
Teen girls are the most focused on social media's ideal image that the use of social media is putting huge risks in their lives everyday.
Jeff Jarvis is a journalist, professor, and public speaker. In his book, “Public Parts”, Jarvis’s own opinions on “publicness” are stated plainly. He sees both social and personal benefits to living a totally public life on the internet. David Kirkpatrick is a technology journalist and author. He offers no opinion of his own on subject of total public disclosure. He has written two books on the social media giant Facebook. Kirkpatrick’s book “The Facebook Effect” was reviewed by David Pogue in The New York Times, Sunday Book Review. Pogue wrote, “You come away with a creepy new awareness of how a directory of college students is fast becoming a directory of all humanity — one that’s in the hands of a somewhat strange 26-year-old wearing a T-shirt and rubber Adidas sandals.” His book may leave readers more cautious than ever about what information they themselves are uploading to the
Social networking sites leave opportunities for vulnerability, however, I don’t believe many youths are an easy target. Using ethos, pathos and logos individuals can create their own reality to relate to the internet world who they think are and how they wish to be seen. In mediated publics such as Facebook and Instagram, the user has complete control of his or her profile and is the only one who can allow content about his/herself to be shared. It is my personal belief that as technology has evolved many people have taken to fabricating some truths here and there and omitting details to give an ideal representation of who they are without incriminating themselves or leaving themselves vulnerable for mistreatment. The fantasy of what is or could be is more desirable than reality. In the past few years, privacy settings have been adapted to cover the growing technological advances to keep users safe from online predators.
Social media makes use of surveillance in several ways. Andrejevic (2002) refers to the cookie, which in many ways
As might be expected, the millennial generations as a whole are passionate about the technological and communication advances in the past decade with the internet and social media. “A new Pew Internet Project report reveals that 93% of young adult’s ages 18‐29 are online” (Andrew January 14 to 27, 2010). This allows access for marketer’s access to the generation in a different way than previous generations.
In Rushkoff’s film, The Merchants of Cool, he rhetorically questions if “teenagers even have a culture to call distinctly their own.” In the late 1990’s when the documentary was made, the implication was that they do not. However, with the internet’s advancements and the accessibility of communication with massive amounts of people, teenagers today can form authentic cultures that are not contaminated by the corporate media.
When the word millennial is mentioned, it consistently has a negative connotation paired along with it. Articles are published seemingly daily about the mishaps and faults of millennials, often referred to as Generation Y. Many millennials are labeled as socially introverted, struggling with everyday communication. This criticism comes from Generation X and Baby Boomers, who don’t understand why social interaction isn’t as simple as it was in the when they were young adults. David Fallarme, a digital marketer, published a piece on his blog The Marketing Student, where he brings insight to the complex social platforms millennials face. Using the piece A Look How Gen Y Communications, Fallarme masterfully works his constraints towards a common ground with the audience while tying Pathos and Logos into his primarily rhetorical appeal, ethos. These tools are used to defend Millennial'ls interaction with one another, by explaining that a large social platform has created a dangerous environment for social engagement, and garners sympathy for millennials from previous generations.
I find it disconcerting that teens live much of their lives in a virtual society. “Growing Up Online”, barely scratches the surface of the breadth and depth to which technology permeates modern society. Teens continue to struggle for independence and self-identification, but with less face-to-face interaction than in the past. Many view e-communication as reaching out to the masses.
...ngwei, Yang. "Young American Consumers' Online Privacy Concerns, Trust, Risk, Social Media Use, And Regulatory Support." Journal Of New Communications Research 5.1 (2013): 1-30. Communication & Mass Media Complete. Web. 24 Nov. 2013.
The advent of the internet signaled a revolutionary shift for society, in which participation in massive amounts of information was easily and rapidly accessible to any connected country. This digital revolution gave rise to monolithic digital communities that dominate the web and strongly influence the globe; Twitter helped Belarusian youth organize flash-protests against their authoritarian government in 2006, while Wikileaks continues to serve as a public international clearing-house for whistle-blowers. But despite these resounding stories of success, concern is spreading that there is an underlying problem with our digitally enhanced society – especially in the western world. Widespread debate has been sparked by the digital revolution over modern technology's influence on younger generations, with experts combating each other over whether the internet is dulling or expanding young minds. This debate is not restricted to education, but extends to cover issues of morality and perspectives. Education issues are tied to lacking cultural awareness and political activism, but world-views are a separate and altogether more severe problem for the next generation. As the internet becomes more embedded in our lives, youth are retreating into the isolation of private social bubbles and turning reality into a remote abstract concept. Apathetic, amoral and disconnected youth in the western world are spreading to replace the active socially charged older generations.
as people should have their privacy when surfing the internet. Alternatively, the evidence suggests that the government can help tackle terrorism and stop bullying. After examining this issue closely, surely society could not argue that we should protect our country and our children by monitoring social networking sites? Works Cited http://www.theguardian.com/society/2013/aug/09/cyberbullying-mother-fight-askfm http://www.theguardian.com/society/2013/aug/19/ask-fm-cyberbully-hannah-smith-death http://www.telegraph.co.uk/technology/facebook/5046447/Facebook-could-be-monitored-by-the-government.html http://www.theguardian.com/society/2013/aug/08/askfm-advertisers-cameron-boycott-cyberbullying http://www.urbandictionary.com/define.php?term=catfish
In mere minutes, any active user can access information and associations regarding various causes, such as the riots happening in Egypt and the Middle East. Teenagers, in the Middle East, used their Facebook accounts to campaign the “Day of Rage” in Saudi Arabia. Helping to set the Arab riots in motion, the event demanded elections, freedom for women, and the liberation of political prisoners. The activists’ goals to bring democracy to Egypt and removing Hosni Mubarak, Egypt’s fourth president from 1981 to 2011, still continue and perhaps with the assistance of Facebook they will accomplish these ambitions. The causes campaigned through Facebook have served as a fundraise...
...ila. "Youth And The (Potential) Power Of Social Media."Youth Studies Australia 32.3 (2013): 69. Advanced Placement Source. Web. 14 Apr. 2014.v
Teens are an easy reach for advertisers. “Teens are jaded, bombarded by tons of advertising messages”(Winsor 1). There are advertisements at movie theaters, on television, and in teen magazines. Advertisers also reach teens through social media such as the internet and websites. Teens are constantly on Facebook and YouTube, whi...
The correlation between the development of youth and social media has become blatant. Although few of the consequences are favorable, the majority have displayed a negative impact. The drive social media can implement on youth is exceptional. The pressure and strain social media can place on our youth is an enduring force which leads individuals to question themselves as a person and feel inclined to fit a norm expressed in media and social media of our society. The underlying force social media can play in the lives of the youth is astonishing and is a force that must be dealt with and controlled, for it not only holds the power to give an individual strength, but also to break them down.