Gender In Advertising

908 Words4 Pages
Advertising is one of the largest industries in today’s world. The advertising industry is forced to adapt to the changing times. The role of gender in the advertising business has been heavily debated since the use of sexual appeal in advertising. Women have always been used to sell products, but in recent years the advertising tactics have become outrageous. Recent women’s ad is oversexualized and unrealistic compared to their older counterparts. Many years ago advertisements used to be about the product, but now it is only trying to objectify women to sell. Visuals leave more of an impact on the mind than just reading or listening to words spoken by someone. This is the reason images and videos are more successful at advertising than text. Many modern advertisements are extremely sexualized and provocative. Many advertisers have taken the approach of “Sex sells”. Take a recent…show more content…
People often say that they are not effected by advertisements, but science has said otherwise. Researchers have found that seeing an attractive man or woman in an advert excites the areas of the brain that makes us buy on impulse, bypassing the sections which control rational Thought (Dailymail). As advertising has evolved, it has learned how to get into the minds of the viewers. The newer of the two ads appeals to viewers emotions and has a much tighter grasp on their choice to buy the product. This is because of how the ad portrays the people wearing the product and tells how it benefits them. The older ad does not focus on how it can improve your life, therefore does not affect the viewer to the same extent. The use of sex appeal is also much lower in the second image, so it does not excite the brain in the same way that the first image does. The two images are very different in their approach to advertising and how they sway the viewer’s
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