FOX Broadcasting Company
According to the Media Education Foundation the average American watches four hours and thirty-nine minutes of television a day? With the remote in hand how does someone choose what they are going to watch for those four plus hours? As technology advanced in the last twenty years our channel selection increased from the four basic network channels to the one hundred and eighty channels that are offered on dish network. How does a station that has been around since the beginning of television compare to those that are fresh and new? "Married With Children," "Alf," and "America's Most Wanted" in the late 1980's made FOX possible. The reruns for these shows might be seen at three o'clock Tuesday mornings, but they will not take the place of "Survivor" any time soon. FOX has changed dramatically since its broadcasting debut to suit the needs of their target audience.
When FOX first started as a basic cable station it had three other competitors. These three are PBS, NBC, and ABC. It was simple for FOX to do well early, all these other stations focused more on the educational view rather than the entertainment. While FOX viewed the comedy in television with "Married with Children" at ten o'clock, PBS was focused on a show possibly about mummies, and the other two were competing against each other in proving that they had the best local news team. Even though today we would like to think that the world we live in is family oriented, family was more prominent then than now. Most of the United States had the same schedule, the mother of the household cleaned all day until the father and children came home, and then she started cooking supper for everyone. While the mother cooked, ...
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...cles are first. The more mellow articles are on the bottom and the last box on the page is the market while viewing the page. The way this link alone is setup proves the point that FOX is for pure entertainment, which is what their viewers want..
In the last twenty years, this whole network has changed, not just the television shows that are being broadcasted. The network has become more eye-appealing with its drama-filled reality view. Even the Monday Night Football games have changed since all the new technologically advanced cameras came into human hands with zoom lenses and instant replay action. All of these changes came from the demand of a different target audience. This new target audience needs more movement, sex, and color to entertain them. What would be more appealing? The hairy puppet Alf, or Paris Hilton on the farm in shorts and a cowboy hat?
Television has always been an industry whose profit has always been gained through ads. But in chapter 2 of Jason Mittell’s book, Television and American Culture, Mittell argues that the rise of the profit-driven advertising television model can be traced back through American television history, and that the rise of the profit-driven advertising model of television actually helped to mold American culture both from a historical standpoint and from a social standpoint.
Comcast Corporation is the largest cable company, home Internet service provider and the third largest home telephone service provider in the United States by revenue, it is also the largest mass media and communications company in the world
Reality shows sent a much-needed lifeline to the television networks industry. These shows have found a new way to bring much needed viewers, and even more important they brought in much needed money. The money came rolling into CBS after premiering Survivor, which brought in a profit of around $30,000,000 to the network. Even though Survivor is the must costly reality show, costing close to one million dollars to produce and hour of programming. In comparison to other shows, which cost far more like CBS’s series “CSI: Crime Scene Investigation” which cost over 1.6 million to produce per hour. With the amount of money coming in such large sums to networks have had to close monitor how much is being spent. Clearly’ the reality shows have brought in much needed assets to the flattering television networks.
During the mid 2000’s until late 2012, media mogul Rupert Murdoch’s newspaper company, News Corp, conceived one the biggest scandals in media history to date. Speculation of phone hacking occurred in November of 2005 when the Royal’s officials reported possible voice mail phone hacking to the police because News of the World released a story about Prince William hurting his knee. The victims of the phone hacking scandal not only included the Royal family but also politicians, celebrities, people who were murdered, and family members of soldiers who died during combat totaling the victim list to 3,870. The entire duration of the investigation revealed not only disturbing information about the conducts committed by journalist, but the conspiring with private investigators and the London police enforcement, also known as the Scotland Yard, to cover up corruptions on all ends (CNN, 2012).
Netflix utilizes a number of different advertising methods. Netflix created a coupon in the form of an enlarged movie ticket offering a free month of service. These “movie tickets” are given out at cash registers at all Best Buy stores and are included in packing boxes of most of the major DVD player manufacturers (Sony, Philips, Toshiba, Panasonic, RCA, etc.). Best Buy’s website also has a link directly to Netflix which is under the “DVD rental service” drop down menu. Each DVD mailer sleeve from Netflix includes a tear off “tell a friend” certificate with a promotion code that provides the bearer with a free month of service. At one time, Netflix sold banner ads on their websites. However, they abandoned this strategy after three months because the revenue stream was not sufficient to cover the cost of maintaining the ads. Netflix also has an aggressive affiliate program. The affiliate program encourages other websites to provide links to Netflix and offers a referral fee for linked new members at a range of $9-$12 per member. This fee is dependent upon the number of referrals provided in a month. If a site is successful at delivering greater than 200 new customers in a month, the referral fee is negotiable, up to $30 per new customer. Netflix is a straightforward company. It rents DVDs via the Internet and sends them to you through the U.S. Postal Service. For a flat fee of $19.95 a month, you can build a list of movies at the Netflix.com Web site that you want sent to your home. The company sends you the first three along with prepaid return envelopes. When you're ready to send them back, you put them in the return envelopes and drop them into any mailbox. The minute the return is processed, the next one, two, or three DVDs are on their way. Depending on where you live, the turnaround time is two to five days.
“Fox News: King of the Cable News Networks – continuously #1 rate for well over a decade. Why is it so loved by so many and so hated by so many others??”
The target demographics for FOX include an average age of 28 years with a $55,000 annual income. 56% of viewers are male while 43% are female, and of these only 37% have a college degree. Due to such specifics, it is imperative that keep a variety of shows that appeal to a wide range of young adults. The FOX Family Channel is more oriented towards children and families.
Murrow states “one of the basic troubles with radio and television news is that both instruments have grown up as an incompatible combination of show business, advertising and news” (7). Top management does not have time to give mature and thoughtful consideration to the abundant problems that confront those who are charged with the responsibility for news and public affairs, but they still do any ways and put little to none effort towards doing so. According to Murrow if there is a disagreement between the public interest and the corporate interest it will always go the way of the corporate almost every
I never realized the impact television has had on my family until recently. My parents divorced eleven years ago, resulting in my sisters and I being raised in a single parent household. My mom decided to go back to school and get her degree; soon after she met the man she would marry and become our stepdad. Our family transformed from a nuclear family, to a single parent family to a mixed family. My mom had made a career for herself instead of being the stay at home mom like we saw in the traditional nuclear families. I was truly shocked to see how closely television shows resembles my own family. It is safe to say that television has progressed the culture of American families everywhere, even our
Determining the right target segment requires an analysis of the customer, company and competition (fig. 2). TiVo's customer is defined by unmet needs in the market. While TV is one of the most ensconced and ritualistic elements of contemporary American life, there are still aspects of television viewing that do not fulfill customer needs. An estimated 68% of Americans complained that they felt "widowed" by their loved one during the Fall television season because their spouses were chained to their televisions during primetime from 8pm to 11pm. Additionally, parents expressed a difficult time getting their children to do homework during key television programming times. In general, this is evidence that consumers want greater control over their television consumption habits. Analysis of the TiVo Corporation reveals their core competencies, which include proprietary software, national distribution through established retail outlets such as Best Buy, Circuit City and Sears and product co-branding with trusted electronics giants Philips and Sony.
Over decades, television shows have reflected the social changes of the family structure. Starting with the 1960’s, a family commonly consisted of parents and their children. Nuclear families, with parents and children, embodied shows like Leave it to Beaver and The Adventures of Ozzie and Harriett. Family was everything to people back in the day. People lived to create and spend time with their family. Television shows were emerging steadily and became popular. Also, television was a main source for families to bond over, and it influenced the behavior of family members. Leave it to Beaver and Adventures of Ozzie and Harriet played a major role in shaping the family structures. During the 1960’s, middle-class white families dominated television shows. Situation and family drama’s mainly influenced the traditional family structure (Television and Family 1). In Leave it to Beaver, the focus was on the ideal suburban family in the fifties through the sixties. The show was mild and the spotlight was more on the children in the family compared to the adults. The theme presented was a happy and loving family (Cox 1). The Adventures of Ozzie and Harriet was an enduring family-based comedy on television. For decades, the Nelson family symbolized a wholesome and normal family. Their main focus was to epitomize a happy, upright family life (Wesblat 1)....
With improvements to broadcasting technologies and greater access by more families, television was now in more homes in the 1960’s, bringing news, advertising, and family comedy shows to the nation. Moreover, the influence on social aspects of people’s live was apparent when it came to depicting women and their gender roles through acting. Consequently, television played another role regarding social dynamics thus, showing the realities of civil rights and the horrors of war. Additionally, television brought the political candidates to the forefront and had a strong influence on the American people’s political ideologies, as the first ever presidential debate aired on television. Finally, television aided the economy by waging advertising campaigns that convinced consumers to purchase their products. Coupled with consumer’s extra income contributing to a strong economy, despite the slightly high unemployment rates. As can be seen, television played a key role in the social, political, and economic culture in the 1950’s and
Our entertainment has changed because of the media. Nowadays, tabloid magazines and gossip websites are among the top forms of entertainment. People love to read the next new article about their favorite celebrity or their favorite celebrity meltdown to watch. Before all the gossip, a lot of people actually read the newspaper to read about important things going on in our society. Now, a lot of the news is just information about celebrities instead of important information such as politics. For example, right now it would not be uncommon for the front page headline to be about Miley Cyrus’s newest antic instead of the crucial government shutdown. We are slowly losing our old ways of sincere and important information.
Nightingale, V & Dwyer, T 2006 ‘The audience politics of ‘enhanced’ television formats’, International Journal of Media and Cultural Politics, vol. 2, no.1, pp. 25-42