1. Introduction Forever 21 has received multiple negative reactions and publicity from the launch of a male T-shirt with the words: “Don’t say maybe when you want to say no”, it is clear that it was not the company’s intention to offend anyone, however in this sensitive day and age where everyone’s opinion matters, especially on social media, any message must be cautiously investigated before being put out there. A simple incident of miscommunication could ruin an entire company’s reputation, which is why there has to be rectifications concerning the perception of Forever 21 as well as re-positioning of the company’s motives, messages and goals. It is clear that the message was supposed to be construed to say that in a society of ‘yes-men’ that people should be straight up with their fellow person, not giving false hope with a ‘maybe’ to just postpone the inevitable Forever 21 can stand out as a positive role model to their consumers and play a bigger role in their existing corporate social responsibility. Since it is a business, this could also be seen as a business opportunity to expand their market to educational institutes like schools, groups, universities and organizations, while having a positive impact on society. Advocacy They will have to involve their legal teams to review relevant policies, laws and legislations with regards to sexual assault. They have to be fair, objective and independent, while providing their own research and solutions. Since Forever 21 has a role in mainstream media, they can sniff out any ways where it’s accountable for any current, unfriendly reports which include: “victim blaming, sympathizing with the perpetrators, not respecting privacy of victims and gender stereotyping” (PARC goals,
By quoting the commercial, and analyzing the logos and pathos, and ethos it uses, Gray has adequately used the rhetorical appeal of logos. She also supports her statements by comparing the Hanes commercial to other underwear commericials. “Underwear commercials in general seem to abound in their portrayal of morning sunrises and beautiful people making beds.” Throughout the entire article, from her describing the scene of the commercial, to talking about the stereotypical men, women, and underwear commercials, she is able to stir emotion from the audience. “Women on the other hand…know how to be women…Just show a woman good old fashioned love scene and most likely she’s sold.”
Facts of the Case: In 2008, Samantha Elauf applied for a job at Abercrombie & Fitch, Inc., who as part of their “Look Policy” prohibit the use of caps. Elauf, as part of her religious practice, wore a headscarf to the interview. She was interviewed by assistant manager Heather Cooke, who gave her a score that qualified her to be hired. Cooke, however, was worried that Elauf’s headscarf was against the store’s policy and called her district manager Randall Johnson. She informed Johnson of her belief that Elauf wore her headscarf because of her religion, and Johnson replied that headwear whether it was religious or not violated the “Look Policy” of the store. Elauf with the help of the EEOC sued Abercrombie on the grounds of religious discrimination. The U.S Equal Employment Opportunity Commission (EEOC) is an agency established by the government of the United States that imposes federal laws that make it
Our team chose to discuss a case written by Krista Barbrey. We will utilize resources set forth in the ethical decision-making process presented in our text, Corporate Social Responsibility: An Ethical Approach, by Mark Schwartz, and in the Santa Clara University website.
Individuals since the beginning of time have always judged each other based on gender role preferences. Since we live in a digital era, those gender role messages from society can be strongly biased on both genders. Society has a way of also influencing individuals to accept its ideas on how men and women should live. Analyzing these commercials, we are going to see just how society is judging genders on their roles, behavior, and emotions.
Foster creates a logos appeal by providing strong reasoning and evidence to support her argument. Through her example about how Facebook advertisers are aware of their user’s insecurities about their body, thereby, increasing publication of advertisements in hope that users will undergo negative self-reflection and realize they do not conform to the mainstream ideal of thinness. Her examples also include research that she references from other scholarly authors. “For example it is no secret that exposing women to images of thin celebrities causes them to feel dissatisfied with their own appearances (Grade, Ward, & Hyde, 2008).” Foster’s second strong claim to her logos appeal by writing, that in spite of user’s insecurities, Facebook advertisers hope user’s will feel more dissatisfied with their body image and turn to the ads for a solut...
In Jean Kilbourne's documentary “Killing Us Softly 4”, she gives multiple detailed examples of advertisers making women a sexual object which leads to society dehumanizing the female species. As well as this, they are finding younger and thinner women to use, even photo-shopping their models to unrealistic body shapes; warping the average women's view of what she should look like. American Apparel's founder and CEO Dov Charney himself stated that he had worked hard to acquire the provocative image they have today and that he purposefully created ads that were “soaked in youth and sex” (Chauduri). The company insists that they are simply “open about sexuality” and should not be persecuted for it (Chauduri). While sex is more prominent and less taboo than it has been in society, there is a definite line between more “open” about sexuality, and abusing the sexual side of men and women. By “open about sexuality” Dov Charney and American Apparel actually mean that they are going use extremely young women in promiscuous positions to sell their clothing, despite the fact that the...
Laws have been created to help with sexual assault victims for example, Title IX however laws like these are not good enough to keep students protected; schools need additional policies put in place to help keep their students safe. In 1972 Title IX was passed which was a law that “requires gender equity for boys and girls in every educational program that receives federal funding” (History). The law has ten areas in which it protects students and their access to higher education, career education, education for pregnant and parenting students, employment, learning environment, math and science, sexual harassment, standardized testing and technology (History). When dealing with sexual harassment Title IX requires that schools immediately take action to eliminate sexual assault threats as soon as an incident is reported (studentaffaris). The Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act, or for short Clery Act is another law that is put in place to protect sexually assaulted victims. ...
It is evident that today’s advertisements for teen clothing are neither healthy, nor ethical, to use as a way to attract teen consumers; however, companies are getting away with this behavior, because their effective and inappropriate advertisements are merely innuendos. The modern label placed on teens is said to be the primary contender for the cause of eating disorders, suicide, bullying, and depression. Fortunately, groups of teens are getting together to put an end to these unethical advertisements and the messages the ads give off to teens; because of their efforts, the amount of effect that advertisements have on teens now, may dramatically plummet sometime in the near future. In my opinion, it is crucial that us teens make a profound alteration to the way teen merchandise is advertised, which in turn will end the knavish behavior of clothing companies, and cease our judgmental society.
Case Study: Victoria's Secret OVERVIEW Victoria's Secret, one of the world's most recognizable fashion brands, established itself in the Bay Area in the early 1970s. Originally owned by an ambitious Stanford graduate looking for a comfortable and high-end retailer to buy his wife lingerie, Roy Raymond opened the first store at Stanford Shopping Center. Styled after a Victorian boudoir, Raymond's success prompted him to open three other locations, a catalog business, and a corporate headquarters within a few years. His inability to balance finances with his creative vision, Roy Raymond fell into trouble and was forced to sell his company for the small sum of $1 million dollars to The Limited, an Ohio-based conglomerate owned by Les Wexner.
Advertising in American culture has taken on the very interesting character of representing our culture as a whole. Take this Calvin Klein ad for example. It shows the sexualization of not only the Calvin Klein clothing, but the female gender overall. It displays the socially constructed body, or the ideal body for women and girls in America. Using celebrities in the upper class to sell clothing, this advertisement makes owning a product an indication of your class in the American class system. In addition to this, feminism, and how that impacts potential consumer’s perception of the product, is also implicated. Advertisements are powerful things that can convey specific messages without using words or printed text, and can be conveyed in the split-second that it takes to see the image. In this way, the public underestimates how much they are influenced by what they see on television, in magazines, or online.
One of the most successful clothing brands in the world, Polo Ralph Lauren has built its success around more than just its line of luxurious designer clothes, but the company is one of the top marketing designers also. It was awarded “ Luxury Brand of the Year” in 2010 by the Luxury Daily. A company that was founded by a man named Ralph Lifchitz, better known as Ralph Lauren of the Bronx, New York in 1968. Since the age of 12, Lauren’s had a strong appeal and taste for looking classy. He would spend the money he earned working with his father after school, purchasing expensive suites. In his latter years, while working for a company called A. Rivetz & Co., Lauren began designing wide ties, the beginning of what latter evolved into the giant clothing empire known as Polo Ralph Lauren. The success of his designer ties caught fire quickly, retail giant Bloomingdales was the first company to endorse Ralph Lauren’s ties, but that ended quickly, when Lauren refused to narrow his ties, and stuck to his product line. Lauren’s success in the designer clothes business was unusual for someone who studied business at City College. In 1968, he founded the company Polo Fashions, a company that would later expand its market, and is among one of the top designer brands in the world today.
Pantene’s ad entitled “Not Sorry” stands out amongst other advertisements because it employs both verbal and nonverbal forms of communication in order to convey a message that goes beyond selling their brand. The ad strives to empower females and encourage a pivotal change in an unacceptable aspect of societal behavior. It opens with a question: “Why are women always apologizing?” The words are in a bold, black font with a white background. The simplicity of their appearance draws the audience’s attention. The graphics are direct and unadorned, speaking directly to the message and motivation behind the ad. It is an engaging question, one that gets at the heart of a prominent societal issue: what is the role of women and how is it different
The corporate social responsibility is a commitment by a business to contribute to economic development while improving the quality of life for employees and their families’ as-well as contributing to the society. Walmart is a well-known company that offers customers the items they want and need at a low cost, with nearly 4,000 stores in the United States. According to the Fortune 500, Walmart was ranked number 1 in 2015. Just like any other superstore Walmart needs to continue the use of social responsibility by recreating a relationship between business and the community especially if they want to dominate the competition in 2016. The use of sustainability, strategic philanthropy, causing market, shared values, stakeholders and global perspective will help readers understand the purpose of social responsibilities in the corporate world.
To sum up, it is often said that advertising is shaping women gender identity, and some have been argued that the statement is true, because of the higher amount of sexual references of women that advertisement show and the damages that occur on women’s personality and the public negative opinions of those women. As well, the negative effects that those kinds of advertisements cause to young generations and make them feel like they should simulate such things and are proud of what they are doing because famous actors are posting their pictures that way. Others deem this case as a personal freedom and absolutely unrelated to shaping women gender identity. On the contrast, they believe that, those sorts of advertisements are seriously teaching women how to stay healthy and be attractive, so they might have self-satisfaction after all.
Business organizations regularly run into demands from various stakeholders groups when conducting day-to-day business. These demands are generated from employees, customers, suppliers, community groups, governments, and shareholders. Thus, according to Goodpaster, any person or group of people that can shape or can be shaped by attainment of the objectives by an organization is considered a stakeholder. Most business organizations recognize and understand their responsibilities to these groups and endeavor to honor and fulfill them. These responsibilities are often communicated to the public by a statement of principles or beliefs. For many business organizations, corporate social responsibility (CSR) has become an essential and integral part of their business. Thus, this paper discusses the two CSR views: the classical view and the stakeholder view. Furthermore, I believe that the stakeholder view has brought ethical concerns to the forefront of businesses, and an argument shall be made that businesses would improve both socially and economically if CSR, guided by God’s love, was integrated into their strategic planning.