The Super Bowl is known worldwide as one of the most watched television showings, with commonly surpassing their record of the amount of viewers watching live annually. Almost two years ago the Super Bowl hit a huge anniversary with debuting the fiftieth championship football game. The 2016 Super Bowl had averaged around 111.9 million television viewers which had spiked due to it being the Super Bowl’s fiftieth game (Pallota, 2016). This is seen to companies and advertisers as a gold mine to show their products and services. Particularly Hyundai had broadcasted one of the most popular commercials for the Super Bowl called “First Date”. The Hyundai “First Date” commercial is effective due to the strategic use of humor, celebrity endorsement, …show more content…
Due to the theme of the commercial being having a comedic spin on an overprotective dad, who is better to include in a commercial then the one and only Kevin Hart? “The celebrity endorsement, as a potentially effective advertising strategy, can simplify the process by which the audience interprets an advertising message. Each celebrity possesses a unique set of cultural meanings and can bring the meanings into the product he or she is promoting” (Zhen, 2013). Many people trust those who are celebrities and consider that if the celebrity supports and trusts this product, then they should as well. This is a very common strategy for advertisers to use. In fact, “More than 20 percent of all TV commercials feature celebrities” (Junokaitė, 2007). This advertising strategy is a proven and a guaranteed way to bring about sales and business to a product. Hyundai did an excellent job at choosing Kevin Hart to sponsor their commercial. Not only is this comedian a positive public figure, he is well known for making people laugh until they cry. He did not only show that the car was trustworthy to purchase but as well appeals to those who are fathers who happen to have daughters. The car contains a car tracking feature that would appeal to fathers or any parent figure who has a child going on a date. Due to having Kevin Hart having the car be ‘father approved’ it would lead to more sales to those having children. Celebrity endorsements can lead to potential buyers trusting in a product more, with having Kevin Hart who many trust and believe in, be the one sponsoring a commercial, it will lead to a positive correlation with sales. With Hyundai’s use of a celebrity within their commercial it has made advertising more appealing and trustworthy to potential
Celebrity endorsements can make or break a product and even a company. Especially in today’s world many teens will buy a product just predominantly based on who endorses it. For example, Beyoncé promotes both Pepsi and H&M. She is a great representative for both because she is a really big celebrity and she is very well known. She also has a lot of influence. Young girls would love to dress like her and with H&M endorsing her they get that demographic. Pepsi made a good choice because she, like the previous celebrities they endorsement deals with, is a very public figure with a very big name. Many teens and young ...
Super Bowl is one of the most watched American television broadcast. In 2011 Super Bowl become the most watched television program in the history with an average audience of 111 million. While Super Bowl get the attention of the audience and keep increased the viewership, the top company found their way to make commercial for their brand and products, and broadcast the commercial during the Super Bowl games domestically. Super Bowl commercial became a culture among the people. Most of the people even don’t watch the games but the commercial during the games. The top brand companies also start spending big chunk of money to make the best attractive commercial for their audience. Among those best polished commercial was the Chrysler automobile corporation commercial, which changed the public view of Chrysler, and did a great work by using pathos appeal to attract audience by stimulating their emotions.
Kevin Hart comes to the door it’s his daughter’s boyfriend. Kevin Hart greets the young man and checks him out at the door. The young man never comes inside the house. By putting this in the commercial this indicates that Kevin Hart is a protective dad. Kevin Hart says “so you’re the lucky guy taking my little girl out”. The young man responds “yes sir”, and then the daughter comes to the door. She’s smiling and looking excited. Kevin Hart gives permission but suggest the young man drives the Hyundai. The young man agrees grabs the keys then him and his girl are out the door. The commercial shows the car pulling out the drive way. This lets the protective dads get a good look at the car on television. As soon as they leave Hart looks at his apple
Why are Super Bowl commercials important and popular in American culture? The Super Bowl is historically known for having high viewers. There is an average of 112.2 million viewers watching the game (Marketing Charts). Americans are anxious to watch this televised game because there are many high profile companies that broadcast their new commercials and upcoming products. Most of these advertisers are portraying their products as a luxury or as a necessity in the everyday life. Advertisement companies influence buyer’s choices by portraying their luxurious products as a necessity. It is evident and clear that consumers acquire products that enhance their image and prestige. In other words, “products were made to appear not only desirable, but absolutely necessary” (Maasik and Solomon 177). Audi for example, is known as a German brand associated with lavishness and prestige. Therefore, Audi successfully influences consumers to link the purchase of their exclusive and classic vehicles to acquiring a high status symbol. Audi’s commercials use real-life examples in order to connect with their audience. As Solomon mentioned, “If the American dream encourages the desire to “arrive,” to vault about the mass, it also fosters a desire to be popular, to “belong” (545).” According to Solomon many populist commercials transform products into signs of belonging and usually appeals working class values (Solomon 545). Audi concentrates in producing ads with scenarios because they want their audience to specifically imagine themselves driving the vehicle at the moment that they are watching the commercial. For example, the television ad presented on the Super Bowl (2013) by Audi, “Prom,” suggests the importance of attaining a product that is lu...
One entertaining commercial was made by Buick, which is a car company. In their commercial, they used the celebrity appeal of Cam Newton. Cam was ideal for this commercial because he is a popular quarterback for the Panthers. In this commercial, Cam joins in on a game of football, played by young, teenage boys, and tackles one of the boys. This definitely grabbed the attention of viewers, so then, Buick made their move. They wanted you to think their commercial was about football, but towards the end of the commercial, a Buick was revealed. They were showing off a new car that they are trying to persuade viewers to buy.
The commercial was able to get the most attention in the 1990 Super Bowl because of the enormous audience. Super Bowl XIV holds the record for attendance with 103,985 spectators. Ironically, Joe was playing in the Super Bowl and his team won with a total score of 31-19. The 60 second commercial won a Clio Award for being one of the best television commercials of 1979. Even though Coca-Cola was disappointed that the ad did not improve product sales.
In the world we live in today the average person’s attention span is eight seconds, which is three seconds less than the national average in 2000. With so much going on it can be very hard for companies to get and hold our attention during the hectic day most people face. In order for companies to be able to hold our attention they are forced to appeal to our emotions. If not they run the risk of losing a potential buyer because they weren’t able to hold their attention long enough for them to see the product. The Volkswagens 2011 Superbowl commercial goes straight for the viewer’s emotions by using a family and a cute child to immediately draw in the viewer and also it circuitously addresses the car safeness. By using a man with a family as
Melissa McCarthy, a famous actress for her sense of humor stars in a Super-bowl Kia commercial featuring the brand new “Niro hybrid crossover.” The car is said to be “Eco Friendly”. The advertisements main idea stated is “People will go to great lengths to support the causes they are passionate about, and the Niro is a ‘smarter kind of crossover’ for those looking to go green without making sacrifices.” Creating a good advertisement for people to get hooked on just needs “humor, a celebrity and spectacle.” It was first advertised at the Super-bowl during 2017. For Super-bowl advertisements Kia, Audi, Buick, Ford, and more Kia rivals spend tremendous amounts of money
Celebrities are often used to endorse products for businesses to increase profits. Sue Jozui in her passage, explains that she believes using celebrities in advertisements is insulting to the buyer, and this action should be boycotted. The author supports her argument by first defining what using celebrities does to the consumer and how it portrays the consumer to be. She continues by stating that legislative rules should be enforced. The authors purpose is to convince the government and businesses to stop this action so that people aren't being persuaded to buy products just because a celebrity is advertising it. The author establishes a serious tone for all consumers that also support her claim. Jozui’s allegations of celebrities endorsing
So, the purpose of the commercial was to attract viewers with humor, making them remember the
Out of the many commercials that are out in television, one that stood out to me was the Kim Kardashian T-Mobile’s Data Stash commercial. At first sight, viewers may see it as a joke, although it does have important information being featured. They use Kim Kardashian because she is famous and the year it was aired, her popularity was very high. The commercial seems very stupid, but it still presents rhetorical devices. As Parker and Chavez said, “It was one of the most anticipated Super Bowl ads of 2015. But the reaction was far from winning” (para. 1).
Super Bowl Commercials are always the highlight of the evening. But the choice of the best commercial that is a little tougher. This years best commercial was the Hyundai commercial that stars Kevin Hart. They used comedy and goofiness to win over the customers. Kevin Hart is a comedian so he is best fit for the role of the over protective dad. The customers will remember the commercial if it is funny and as they think about the commercial more they want the product more. This is the year's best Superbowl commercial.
Every year, millions of viewers from around the world tune in to watch one of the most exhilarating events in sports unfold--the Super Bowl. The one-game, winner-take-all contest for supremacy in the National Football League has grown into more than just a football game opposing the best teams of the NFL. It has become the premier event for new television advertising. With half of the ten, all-time most watched television events having been Super Bowls; networks are able to sell precious seconds of airtime to large companies for millions of dollars. As we move into the 21st century, publicity for the game’s commercials has come to rival that of the game itself.
If we had a celebrity I think it would sell better, and since we sponsor NFL it should be a football player.
When a conflict occurs in a country far away from someone, it can be hard to empathize. Creating a memorable commercial can help ingrain a message in the minds of an oblivious audience. To achieve this, the ad consists of one second clips of a young girl’s life, similar to viral trend of “one second a day video”. This commercial begins with a closeup clip of a young British girl at her birthday party, surrounded by her friends and family. All the scenes are set up so that the young girl is in the center of the view, creating a sense of closeness and familiarity.