Vicks Advertising Stereotypes

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Marshall,

I am writing to talk to you about the Vicks ad you presented to me. It has a lot of good points but I would like to help you touch on a few also.

I liked how you used bright colors and included that we are the official sponsor of the NFL and the bottom right hand corner.

Some things I think you should add is some emotion, it would appeal the people more if there was someone showing some emotion while they were sick.

Another thing I think you could add is trying to get the audience’s mouth watering. If you say something like “magnificent grape or a cherry berry” taste would make them want to buy it.

If we had a celebrity I think it would sell better, and since we sponsor NFL it should be a football player.
Or even better

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