Film Theater History

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Movie theater production code, started in 1930, placed strict limits on the topics films could cover. It banned positive depictions of crime, evil or wrong acts, and sin, scenes including “the use of illegal drugs, or their effects, in detail” (Hayes, 2009). No detailed violence was permitted, and sexually suggestive scenes were limited. Inter-racial relationships, nudity, profanity, and “sexual perversion” were banned (Hayes, 2009). After the end of World War II in 1945 and an armistice in Korea in 1953, patriotism was high in America. As a result, anti-communist and war films were very popular (American Movie Classics Company LLC, 2017). The one thing most people wanted after so long in war was stability, and most thought the best way to …show more content…

Film companies fumbled to create new ways to lure audiences away from their television sets. Bwana Devil (1952) was the first full-length color, sound, and 3-D film (American Movie Classics Company LLC, 2017). It set off the Gold Age of 3D, which lasted from 1952-1955 (American Movie Classics Company LLC, 2017). However, 3D glasses were clunky (see image 1) and produced a blurry image (American Movie Classics Company LLC, 2017). Many other gimmicks were also developed, including “Aroma-Rama” (see image 2) and “Smell-O-Vision”, in which theaters pumped appropriate scents into the theater through the air conditioning system (American Movie Classics Company LLC, 2017). The Robe (1953), a high-budget biblical epic and the #13 domestic grossing film of the 50s, was the first to use CinemaScope, a widescreen technology (see image 3) that is still used today (American Movie Classics Company LLC, 2017). Television did not use widescreen formats, and using wide, anamorphic lenses to create a wider aspect ratio was highly beneficial to the success of the film industry (American Movie Classics Company LLC, 2017). The Robe advertised its CinemaScope format as better than 3-D (see image 4). Another new technology was Cinerama, which used 3 screens with 3 projectors (American Movie Classics Company LLC, 2017). The screens curved around the audience to make audience feel in the movie (see image 5). This is Cinerama (1952) was the first film to use Cinerama, and was a film tour of popular vacation destinations (American Movie Classics Company LLC, 2017). Cinerama films stopped being released in the 60s because they were expensive to produce and their novelty began to wear off (American Movie Classics Company LLC,

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