Fast Food Research

1512 Words7 Pages
Fast food and slow food, vastly different competitors, combat daily in an uneven competition for consumer favouritism influenced by convenience, value for money, and variety, along with nutritional benefits. This essay will explore factors influencing convenience, monetary value, variety, and nutritional benefits, guiding these worthy competitors to the pinnacle position of consumerism. Moreover, this essay will explore whether the competition between fast and slow food product is fought on a level playing field. Fast food offers greater convenience, monetary value, and variety when compared to slow food. Firstly, convenience: Fast food is readily consumable as an alternative to a freshly cooked meal. However, convenience in food products cannot be obtained without copious amounts of additives designed to deliver the illusion of freshness. Therefore, foods produced with convenience in mind is detrimental to consumer health, due to processed, chemically enhanced ingredients, giving the impression the affordable, pre-prepared consumable is a healthy somewhat nutritious meal. Secondly, fast food offers greater perceived monetary value in comparison with slow food products. Fast food, prepared with inexpensive chemical enhancers, gives marketers the advantage of low production costs, and consumers the illusion of monetary value. Additives including artificial colours, flavours, and sweeteners enhance the taste and presentation of food giving the illusion of freshness mimicking flavours, and tastes of fresh products. Furthermore, Preservatives such as Benzoate (BHT, BHA, and TBHQ), Sodium Nitrite, and Nitrate used to preserve colour and flavours, and hydrogenated and Partially Hydrogenated shortening creates an appealing cost effec... ... middle of paper ... ...portation. However, when considering food miles, bear in mind, transportation of goods only account for 4% of emissions. The main share of emissions tallied as ‘food miles’ actually stems from the production process (CHOICE 2008). Therefore, reducing purchases of fast food for an increase in local, seasonal slow food purchases eases personal and environmental cost. In conclusion, competition between fast and slow food is very real; daily rivalry for consumer favouritism consists of many factors, including convenience, monetary value, variety, health benefits, and lifestyle. However, the competition between fast and slow food is not decided by these factors alone, rather requiring the addition of influences, including quality, freshness, and a return of a slower traditional lifestyle, not dependent on convenient consumerism, only then will the competition be fair.
Open Document