On December 7, 2014, two focus groups were conducted by Smith Market Assessments (SMA), Inc. on behalf Fair Skies. Participants included a diverse group of locale passengers and the purpose was to heighten our comprehending of the categories of concessions they would like to have accessible. Each of the focus groups were approximately ninety minutes intervals and were conscripted to guarantee a minimum ten participants attended each group; each of whom received $150 for participating. In an effort to include a diversity of contributors, with acknowledge to demographic and travel occurrence physiognomies, we retained multiple recruiting campaigns. Several participants were requested to complete an online screener, demonstrating their interest in participating. Others were recruited by SMA from respondents who …show more content…
The Discussion Guide was configured regarding four primary tasks: 1) determining program needs 2) program improvement 3) customer satisfaction and 4) organizational development. To engross them in a conversation about the future of concessions at Fair Skies, SMA asks the following 10 questions: 1. Tells us your name and how long you’ve been flying with Fair Skies? This question invites used to get people talking and feeling comfortable. Additionally, the contributors will get involved, increased sense of trust, and establish a connection between group members. (Rennekamp, R.) 2. What is exciting to you about this the proposed program so far? This question will present an opportunity for the participants to provide input early in the airline principal development process. (Rennekamp,
Objective 3: To increase the number of competitors by 70% by the end of the year.To evaluate this objective, we will plan ahead in addressing the needs of the organization, with providing a structured agenda of things to achieve and collecting data from the competitors. To measure the planning skills, we will use organization skills, use sufficient data, and establish goals to achieve. The data collected will come from competition numbers and facts pertaining to improving planning
Recently Qantas has partnered up with Emirates in an effort to channel Europe-bound travellers through Dubai International Airport in a mutually beneficial arrangement, an example of business-to-business geographic segmentation marketing.... ... middle of paper ... ... Indirect Taxes on International Aviation*.
Southwest Airlines Company (SAC) has turn out to be a shining example not only in the airline industry, but in the business world as a whole. At the heart of the carrier, their vision and mission statements have been diligently working to turn a dream into reality by becoming the world’s most loved, most flown, and most profitable airline, as well as be dedicated to the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride, and company spirit, respectfully (Investor Relations, 2015). As a Fortune 500 company, SAC employs over 49,000 personnel to provide first-rate service more than 100 million customers annually. They credit much of their success to its triple bottom line approach
Throughout history, traveling both domestically and internationally has been a major aspect of American life. Whether traveling for work, vacation, or even just leisure, Americans have always been on the move. Although, from Arthur C. Brooks article, “How to Get Americans Moving Again,” it is evident that times are changing. In “How to Get Americans Moving Again,” Brooks portrays an America that has had an immense percentage decrease in the amount of Americans that domestically move between states. This decrease is due to a traveling environment that has left a vast amount of fear and uncertainty in the hearts of travelers, which has caused them to stay home. Considering the current circumstances that Americans are traveling in, which includes
Since 1987, when the Department of Transportation began tracking Customer Satisfaction statistics, Southwest has consistently led the entire airline industry with the lowest ratio of complaints per passengers boarded. Many airlines have tried to copy Southwest’s business model, and the Culture of Southwest is admired and emulated by corporations and organizations in all walks of life. Always the innovator, Southwest pioneered Senior Fares, a same-day air freight delivery service, and Ticketless Travel. Southwest led the way with the first airline web page—southwest.com, DING, the first-ever direct link to Customer’s computer desktops that delivers live updates on the hottest deals, and the first airline corporate blog, Nuts About Southwest. Our Share the Spirit community programs make Southwest the hometown airline of every city we serve.
As airline industry is a competitive marketplace, the airline companies use new technologies to improve their efficiency and decrease the overhead costs, including ‘advanced aircraft engine technology, IT solutions, and mobile technology’ (Cederholm 2014). The technology changes including technology improvement, new innovation and disruptive technology. The disruptive technology need to meet the characteristics of ‘simplicity, convenience, accessibility and affordability’ (Christensen 1995). The technology changes would bring both opportunities and threats to airline companies. Since Labour cost and fuel costs occupy 50% of most airlines operating cost (Groot 2014). Therefore, if new technologies could be disruptive in the two aspects, there will be important changes to current airline
The FAA is a government agency who provides our country with the safest aerospace system in the world today. The FAA was not easily created though it was formed over many years and through the passage of many different bills and acts. The FAA started to take shape in the early 1900's. When the commercial aviation industry was first getting its start many leaders believed that without proper regulation and safety rules, that were set by the federal government, the aviation industry would not succeed. So to achieve their goal Congress passed the Air Commerce Act of 1926. This act made the Secretary of Commerce responsible for making aviation rules, regulations and certifying pilots and aircrafts. It also created an Aeronautics Branch in the Department of Commerce, which oversaw everything about aviation. This Branch of the Government was headed by William MacCracken, and it was the first predecessor to the FAA.
Before to select the proper alternative, three alternatives were analysed and evaluated under four decisions criteria: customer experience, cost, growth rate / market penetration and ease to implementation (See Exhibit 2: Factor Analysis). Between all the alternatives, it was suggested that Southwest Airlines enters to New York City by bidding the slots and gates at the LGA (See Exhibit 3: Alternatives Analysis). This alternative sustains the challenge of changing the customer experience which means adding more flights from and to the East; furthermore, entering to new markets will reinforce “the power of the network” through LGA. At the same time, this decision will allow signing more code-sharing agreements with other airlines flying to international destinations and offer new products and services to LUV customers as loyalty rewards, in-flight internet, onboard duty-free purchases, etc.; as a result of this, it will increase passenger’s insights and experiences by flying with Southwest Airlines. Nevertheless, there is potential risk by selecting this alternative, in the recent years the energy prices has had a huge increase affecting costs, fares and even capacity needed, however Southwest Airlines has been able to hedge fuel for decad...
1. What were your organization’s purpose and goals for the past year? How did you fulfill them?
Technology Innovation: - Boeing should carefully analyze the market to evaluate the trends in the airline industry and aggressively invest in a new product line (top dog strategy) that could counter Airbus’s A380.
“To be the best airlines in whole world and providing excellent customer experience in our flights with full entertainment and loads of satisfaction.”
It has stayed relevant to the market through its propelled philosophy of relationships to generate profits in the business. Since its establishment in Monroe, Louisiana the once tiny airline has stretched to greater heights serving in 6 continents. It has also established a distinguishable name among its competitors with a reputation of leading customer services. However, even as an established venture, the company needs to maximize its profits in order to stay in business and expand in to new territories beyond its conquered boundaries. A strategic analysis was carried out by our team to establish the company’s current situation. A SWOT analysis was performed to come up with three referenced, strategic alternatives. This alternatives are meant to act as a strategic guidance to the company in order to enhance growth. The strategic recommendation provided will improve and enable the business to cope with the competitors while the implementation of the strategy section will outline the way to go about achieving these alternatives in the business setting. Lastly, we put up a discussion on the evaluation procedures and necessary controls for the
Wilson, T. B. (1999). Rewards that drive high performance. Retrieved online February 18, 2007, from: http://www.wilsongroup.com/ecr/case/SouthwestAirlines.pdf.
Airline of choice: Remain the top choice for international flights for premium customers as well a...
The Singapore Airlines needs to thoroughly understand the plans being pursued by the British Airways, Cathay Pacific, and Virign Atlantic in improving the comfort and quality of service it provides to its customers. The Singapore Airlines needs to continue differentiate itself by examining the strengths/weaknesses, and key points of these and other competitive airlines.