Excitation-Transfer Theory

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Examining the interplay between cognition and peripheral nervous activity is crucial for understanding the individual experience of human emotion. Schachter and Singer (1962) demonstrated that the cognitive attribution made by an individual to explain his or her heightened state of arousal following mimicked excitation of the sympathetic nervous system (SNS) influences the resultant emotional state he or she experiences. Furthermore, previous research has demonstrated that residual excitation from a prior stimulus is open to misattribution to a different source (Cantor, Zillmann, & Bryant, 1975; Rickwood & Price, 1988; White, Fishbein, & Rutstein, 1981; Zillmann, 1971). Informed by these observations, excitation-transfer theory (Zillmann, 1971; …show more content…

Confederate teachers first instigated participant learners by means of either mild-intensity or high-intensity electric shocks, depending on condition. Participants then pedaled an exercise bike in a high-excitation condition or performed a monotonous sewing task in a low-excitation condition. After either pedaling or sewing, the learning scenario resumed with teacher/learner roles reversed. Participants freely selected the intensity of punishment shocks delivered to confederates while researchers recorded shock intensities as a measure of aggressive response. Illustrating the role of attribution in excitation transfer, analysis revealed no main effect for the excitation produced by exercise alone but a significant interaction effect when participants had both exercised and been highly instigated. Participants who had been highly instigated and had exercised began to deliver significantly stronger shock intensities compared to participants who had been highly instigated but had not exercised, with the significant enhancement appearing midway through the scenario. Theoretically, as SNS excitation from exercise decayed and the intensity of bodily arousal faded from participant awareness, salience shifted from the exercise task to the confederate instigator as the implicit source of excitation. The study supported the theory that a transfer of excitation enhanced responses only when the physiological and the cognitive conditions were met: excitation produced by an initial stimulus, and a comparatively more salient stimulus to which the residual portion of prevailing excitation is

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