Essay On Electoral College Campaigns

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Presidential campaigns form complex electoral strategies with the help of thousands of people, hundreds of hours, and lots of money. To start from the beginning campaigns mainly looks at four general themes in creating a viable Electoral College strategy. The four general areas campaigns analysis are the electoral value of a state, the voting history of the state, the candidate's potential appeal to the state, and the opposing campaigns strategy. The electoral value of the state is one of the most important factors in deciding which states to go after. It could be a huge gain for a campaign to invest resources in a state like a California, which holds fifty-five votes instead of a state like Delaware which only holds three votes. The disparity …show more content…

If the candidate has a large potential to win a state, resources will be allocated to that state. Lastly, the opposing candidate's strategy can dictate what a campaign does in a state. If a campaign knows the opposing camp is not going to spend much time and money in a state, it could be an opportunity to target that state. This process is an extremely important part of any presidential campaign. Mistakes in this segment could look something like the 2000 election where the Gore campaign did not effectively analyze Florida's potential. In the last week, Gore was outspent by the Bush campaign in ad-buys by 10 million dollars in the state of Florida. Florida would be decided by 538 votes and effectively the election was decided on electoral votes of Florida. If the Gore campaign would have understand of the importance of Florida, they might of invested more time, money, and research in the state. Because they did not do this Bush capitalized on this misstep and effectively won the state and the presidential election. This goes into the next topic of “how campaigns target and campaign in each state that they find important to their

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