Every time I see the vibrant red and white logo of the global soft drink giant Coca-Cola, I immediately think of two things, people smiling and happiness. The main reason I think of these things is because of the branding I see every day that is done by this company in the United States. With the simple catch phrase of “enjoy” it is hard not to smile after taking a sip of the refreshing soda. As this soda and brand are linked to providing happiness all over the world it especially hit a home run with one of its latest campaign entitled “Hello Happiness.”
The Hello Happiness campaign was a month-long campaign that touched many countries in the Middle East like Dubai, Singapore, and Bangladesh. These three countries and the campaign showed and demonstrated great examples of both homogeneity and heterogeneity in a global society. The most notable campaign out of the three was in Dubai, where Coca-Cola installed phone booths in labor camps across Dubai that allowed low paid foreign workers to make international calls to their relatives or loved ones. These workers travel cross country t...
Opinions coupled alongside historical accounts provide a lesson demonstrating the truths of Coke’s corporate greed. Elmore’s argument development progresses in a way that the reader becomes furthered dismayed as the history lesson goes on. Coca-Cola ravaged precious water resources in third world countries which eventually resulted in a scale of humanitarian crisis, yet today The Coca-Cola Foundation’s mission statement reads: “…[We have] Committed ourselves to improving the quality of life in the communities where we do business”. Television commercials depicting delight paired with the soft drink, Coca-Cola’s slogan of, “open happiness” along with massive international event sponsorships that universally are recognized currently label the company as having a positive impact in communities. Elmore’s arguments successfully connect the dots, illustrating to the reader on the dissolute framework which held together and lead to the rise in Coca-Cola’s present day
Delicious, sweet, refreshing: just some of the few words that are used to describe the taste of soft drinks. For over 125 years, one of the most iconic soft drink brands in the world has been the Coca-Cola Company. However, when an image as iconic as the Coca-Cola logo is reimagined and placed in a new situation, its entire meaning can change. In this case, by transforming the Coca-Cola logo, the message of the icon is shifted from the original intention to convey its relatively recent controversy with racial discrimination.
In “The Fish” by Elizabeth Bishop, the narrator attempts to understand the relationship between humans and nature and finds herself concluding that they are intertwined due to humans’ underlying need to take away from nature, whether through the act of poetic imagination or through the exploitation and contamination of nature. Bishop’s view of nature changes from one where it is an unknown, mysterious, and fearful presence that is antagonistic, to one that characterizes nature as being resilient when faced against harm and often victimized by people. Mary Oliver’s poem also titled “The Fish” offers a response to Bishop’s idea that people are harming nature, by providing another reason as to why people are harming nature, which is due to how people are unable to view nature as something that exists and goes beyond the purpose of serving human needs and offers a different interpretation of the relationship between man and nature. Oliver believes that nature serves as subsidence for humans, both physically and spiritually. Unlike Bishop who finds peace through understanding her role in nature’s plight and acceptance at the merging between the natural and human worlds, Oliver finds that through the literal act of consuming nature can she obtain a form of empowerment that allows her to become one with nature.
In the movie A Beautiful Mind, the description of schizophrenia is shown in many accurate ways. The Diagnostic and Statistical Manual of Mental Disorders (DSM) states that the symptoms of this disease are delusions, hallucinations, disorganized speech, or unorganized or catatonic behavior. People with schizophrenia are also socially withdrawn and awkward when in contact with other people. These traits of the sickness are shown in detail throughout the movie by way of the character John Nash’s struggle with the disease. Nash is a very intelligent professor but believes he is working with the government to foil a Soviet attack plot. Nash eventually goes onto win a Nobel Prize for one of his theories. The movie shows the effects of schizophrenia on not only one man, but also on the friends and family of the ill individual. Treatment is discussed but not to any great length due to him ignoring the doctor’s orders on medication. Overall the movie shows some very prevalent traits of the disease in great detail during certain parts of the film.
The Roman and Chinese empire, once established, shared a number of common features as well as differences. For this reason, I picked these two empires for my essay. My focus for this essay is to differentiate between the Roman Empire and the Chinese Empire, also state the similarities that these two empires had or might have had. Main points that I will use to differentiate these two empires are religion, origins of empire, economics, and agriculture. Based on these four points I will be able to get an idea on how these two empires ruled, as well as see what made the Chinese and Roman Empire the wonderful and unique empire that they were.
There is a reason why people are always happy in the world of commercials. By associating positive feelings with the product, the a...
While I was reading the novel Beloved, I noticed several testimonies throughout the book, one of them being equality. The novel tells a tragic story about slavery and it is often pointed out that the color of one’s skin determines how he or she will be treated throughout life. The slaves in the book are in constant battle to survive among the white men; however, survival is not always the best things for the slaves.
Our current society is not capable of turning into one similar to Gilead. Gilead is an unstable time period, for what was known to be the United States of America. There are several reasons why our society today cannot be one like Gilead. The people of Gilead do many acts that violate the Bill of Rights, which our society respects highly. The United States Constitution is also violated in the novel, The Handmaid’s Tale by Margaret Atwood.
Antisocial personality disorder is a personality disorder marked by a general pattern of disregard for a violation of other people’s rights. Explanations of antisocial personality disorder come from the psychodynamic, behavioral, cognitive, and biological models. As with many other personality disorders, psychodynamic theorists propose that this disorder starts with an absence of parental love during infancy leading to a lack of basic trust. In this view, the children that develop this disorder respond to early inadequacies by becoming emotionally distant, and they bond with others through use of power and destructiveness. Behavioral theorists have suggested that antisocial symptoms may be learned through modeling, or imitation. As evidence, they point to the higher rate of antisocial personality disorder found among the parents of people with this disorder. Other behaviorists suggest that some parent’s unintentionally teach antisocial behavior by regularly awarding a child’s aggressive behavior. The cognitive view says that people with this disorder hold attitudes that trivialize the importance of other people’s needs. Cognitive theorists also believe that these people have a genuine difficulty recognizing a point of view other than their own. Finally studies show that biological factors may play an important role in developing antisocial disorder. Researchers have found that antisocial people, particularly those with high impulse and aggression, display lower serotonin activity and has been linked this same activity with other studies as well.
If we look at sociology in general, it is a study of society and human behavior. However, to be able to understand it in deeper sense we need to understand humans itself and how they interact with one another in a crowd. This involves observing humans in a micro (individual itself) and a macro level (how an individual interacts with government, family and other social institutions. As we all know, the great sociologist, C. Wright Mills defined the term “Sociological Imagination” which helps us understand the connection between individual and sociological demographics along with the history and biography. Another famous sociologist named W. E. B. DuBois wrote a book “Souls of Black Folks” where he explained the struggles of black people in the United States during The Civil War. I believe that the concept of Sociological Imagination and Idea of Double Consciousness are very intertwined with each other and can be synced to explain many behaviors of our society.
By using pathos to give the audience a sense of harmony with their community and evoking feelings of togetherness, Coke brought together a larger audience than they probably imagined. Although ethos was not as strong, the end credits for the commercial did boost the credibility for Coca-Cola with them admitting to what they did in the production, why and their continuous use today of the idea of sharing a coke. This particular commercial remains a major success for the company itself and in all honesty, boosted the ethos of the company in providing the audience with something they can relate to on an everyday
The structure of power in society is a vital part of understanding sociology. The two main theories that differentiate this structure are Mills’ theory of a power elite and Riesman’s contrasting theory of veto groups, or pluralism. Both theories are often found in varying degrees when considering important public decisions, such as the Hoover Redevelopment Plan or the University Village Plan. Generally, one of these theories is more applicable and relevant to certain public decisions and developments depending on the issue. While both of these theories played a part in the Hoover Redevelopment Plan and the University Village Plan, the power elite theory is ultimately more responsible for the institution of these developments.
A small smile, a booming laugh, and a little play on words helped Pepsi’s ad “Scary Halloween” reach viral status on social media in 2013. Ads can be a triumph or a failure depending on how well the rhetorical appeals of logos, ethos, and pathos are used to convey an ad’s message. This ad’s largest draw was its use of pathos, making the viewers laugh and smile alongside Pepsi over their sly jokes.. “Scary Halloween” also engaged the audience by causing the viewers to cringe at the thought of their chosen soft drink being replaced. Pepsi also has massive amounts of credibility in the soda industry since it has been on the market for over 100 years, giving it ample room to poke at its competitors. Pepsi’s Halloween ad was successful because of
There are a variety of beverages available to us today with a wide range of differences, some are flavored, carbonated, low calorie, energy boosters, and just plain water. When it comes down to carbonated drinks there are two major rivalry soda companies dominating the market. Coca Cola and Pepsi are two well know cola distributors with very credible history, but the question still remains one is America’s favorite? With the ongoing competition between Coca-Cola and Pepsi, each company is incorporating new strategies for marketing and advertising there brands. When comparing an advertisement from each of the companies, we will review how they appeal to consumers.
Coca - Cola : Claims, Values and Polices Coca-Cola is a well-known and cherished brand name. When people think of this name, memories tend to overflow in their heads. Why do you need to be a member? Because, not only does Coke taste great and refresh your own personal memories, it also fills you with memories of the Coca-Cola like "Always Coca-Cola", the antics of the Coke polar bears, and all of the different ads that have represented Coke over the years. Just about every ad you see, as a consumer, has tons of hidden meanings.