Disney: Shooting for the Stars

analytical Essay
1195 words
1195 words

Bombarded by 24 hour entertainment available in living rooms, automobiles, and even on smartphones, motion picture consumers are besieged by frenzied, media producers vying for the all-mighty dollar in an incredibly challenging, if not schizophrenic, marketplace. Although some independent studios are able to produce critically acclaimed works on shoestring budgets, such productions rarely capture the attention of the wider consumer-base or enable such studios to maintain anything more than a meager existence (Indie Film Studios: Can They Compete with Hollywood?). So competitive is the entertainment industry, that even once mighty conglomerates like Lucasfilm, LTD proved incapable of maintaining its ability to produce, necessitating the assistance of an even larger conglomerate, Disney. While Lucasfilm has produced some of the industry’s most treasured and profitable motion pictures, spawned leading edge production technologies, and revolutionized the movie making industry, only Disney represented the creative capacity, the marketing capability, and sufficient market dominance to ensure the continued viability of Lucasfilm’s vision (Disney to Acquire Lucasfilm Ltd, 2012).
Circumstances resulting in the Lucasfilm Acquisition
When the story broke, it hit Hollywood like an earthquake; how could Lucasfilm, the company behind classic trilogies like Star Wars and Indiana Jones; the pioneer of visual effects found in movies like the Perfect Storm, Forrest Gump, and Jurassic Park; and the creator of the THX theatrical certification process, a system for guaranteeing the highest possible picture and sound quality; relinquish its independence (Tyson, 2000)? While myriad contributing factors exist, the fact that Lucasfilm was 100% owned b...

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McMillan, G. (2013, November 3). Disney cancels clone wars on cartoon network, postpones star wars: Detours. Retrieved from
Patten, D. (2013a, March 11). ‘star wars’ on tv headed in “new direction”, disney and lucasfilm say; ‘clone wars’ ending on cartoon network. Retrieved from
Patten, D. (2013b, April 3). Lucasarts announces layoffs in video game division as it shutters production. Retrieved from
Tyson, J. (2000, November 14). How industrial light and magic works. Retrieved from

In this essay, the author

  • Analyzes how the entertainment industry is so competitive that even once mighty conglomerates like lucasfilm, ltd proved incapable of maintaining its ability to produce, necessitating the assistance of disney.
  • Analyzes how the lucasfilm acquisition hit hollywood like an earthquake; how could the company relinquish its independence? the company was 100% owned by its founder and chairman, george lucas.
  • Analyzes the effect of disney's acquisition of lucasfilm, ltd on the announcement of a new star wars trilogy.
  • Explains that disney shares fell nearly 2% during the initial aftermath of the acquisition's announcement, but have climbed a remarkable 60% since that time. star wars episode 7 will push share prices into the galactic realm.
  • Explains disney's decision to cease production of star wars video games and close lucasarts, the gaming wing of lucasfilm. disney divests itself from developing leading edge gaming technology and continues to garner profits from companies who already possess the ability to create that experience.
  • Explains that disney will no longer produce the animated television series star wars: the clone wars or star war: detours in an apparent effort to increase the disneyxd, a disney owned television station, market share.
  • Analyzes how disney's handling of the shutdown and layoffs left many employees with little notice their jobs were in jeopardy and robbed them of a valuable opportunity to seek new employment.
  • Explains that in an entertainment market where consumers are bombarded by 24 hour entertainment, media organizations' quest for the all-mighty dollar has become incredibly challenging, which necessitated the disney acquisition.
  • Analyzes how disney shares fall despite positive reactions to lucasfilm deal. lucasarts shutdown triggers layoffs at ilm.
  • Explains that disney to acquire lucasfilm ltd. from the walt disney company.
  • Explains that disney, a stock for the fairytales?, has launched production of star wars: episode vii in abu dhabi.
  • Explains that indie film studios can compete with hollywood.
  • Analyzes how disney bought lucasfilm and its plans for'star wars'.
  • Analyzes how'star wars' on tv headed in "new direction", disney and lucasfilm say; "clone-wars" ending on cartoon network.
  • Analyzes how lucasarts announces layoffs in video game division as it shutters production.

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