Designing and Producing a Series of Advertising Posters for a New Horror Movie

Designing and Producing a Series of Advertising Posters for a New Horror Movie

For our media studies project, Gurpreet and I have decided to design

and produce a series of advertising posters for a new horror movie. We

plan to make our posters of the same style of those used in magazines,

newspapers, public billboards and of course the cinemas.

This project is mainly aimed towards a target audience of males. The

age of our target audience is from 18 years old and above. Although

many teenagers from an age of 16 may want to see the film because of

its narrative image and rock music soundtrack, we don’t want the film

to be seen as just another “teen horror movie”. Therefore we are

giving it an 18 certificate. If we give the film a 15 certificate it

denotes a simple storyline and makes it less appear horrifying.

However, giving the film an 18 certificate gives the movie a more

complex storyline and is targeted to a more mature audience. The

generic conventions used on our posters should attract our target

audience, as they will identify them with similar movies they like

viewing. Our aim is to fill the audience’s mind with anticipation and

excitement by making the poster eye-catching. We hope to entice the

audience making them want to see the film as soon as it is released.

We also want to provide an enigma to the audience so they come up with

their own ideas of the film. That’s why we don’t give out to much

information on the posters as to what the film is actually about.

The understanding of audience and genre for this project will be

important to its success. Things like iconography, stereotypes and

generic conventions will be very important. When a film is being

marketed to an audience the main aspect will be its genre, therefore

the poster must attract audiences which will lead to the films’

success. It is crucial that when we create a poster, that it must be

instantly recognisable as a film from the horror genre.