Debbi Fields Cookies Case Study

610 Words2 Pages

Incentives and Motivation: In her teens, she was given motivation and inspiration from her father, a welder by trade, teaching her that happiness was found in friends, family and enjoying what you do. From this she also learned a valuable lesson that everyone needs to feel important. It was reported that people would call in sick from work just to go to her shop and buy cookies. For profits and Achievements: Her company is worth $500 million dollars. Growth of the Business: From a young age of 13 years, Debbi Fields saw a future cookie buisness, so she a "ball girls" in 1969 after Oakland Athletics owner Charles O. Finley hired her for five dollars an hour to retrieve baseballs "grounded foul by batters". With this money she would buy the needed ingredients for what would become her future famous cookies. After just getting through high school with minimal grades she went on to to junior college in thr hopes of finally earn an "A" in school. This is …show more content…

She got past the obstacles bestowed upon her by family and friends and secured a bank loan. Hince her first company name "Fields Chocolate Chippery". The name "Fields Chocolate Chippery" was changed as the company began to expand and make more flavors than only chocolate chip cookies. With now selling a variety of cookies, her company's name needed to reflect a broad-based idea to have room enough for incorporate growth. Also, a "tag line" can provide support that she needed for an effective name. Thus producing the new name, "Mrs. Fields Cookies". Her business did experience hardships in 2008 and 2011 with the need for chapter 11 bankruptsy. But with some restructuring, she overcome these minor setbacks. Mrs. Fields business grew exponentially from one store into 300 locations in the United States and 100 locations in 33 countries as of 2015. The company grosses over $500

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