This report explores the marketing channel problems that David Jones, a high-end Australian department store chain, is currently experiencing. Since it was founded in 1838, David Jones has expanded to the 35 stores, two warehouse outlets, and the online site that it now operates. It is Australia’s second-largest department store chain and sells a range of the finest national and international brands. After suffering from a substantial decrease in sales and profits, David Jones implemented a Future Strategic Direction Plan in 2012, which saw its successful transformation into an omni-retailer, which consistent increases in the online sales since the new channel’s establishment. Woolworths Holdings Limited offered a takeover bid in 2014 which has been accepted by David Jones under reasons to more adequately compete with international leading retailers, which raises issues of whether this is the best course of action for David Jones. After considering the advantages and disadvantages of alternative solutions, including a merging with Myer and remaining as a self-owned department store chain, it was ultimately deduced that perhaps proceeding with Woolworths takeover would provide David Jones with the most benefits in its current situation in concurrence with their future goals. Background Introduction David Jones Limited, trading as David Jones, is a high-end Australian department store chain founded in 1838 by Welsh merchant David Jones (2014). Since the opening of their first store in Sydney, the chain now operates 35 stores and two warehouse outlets across Australia, selling products of a range of the best national and international brands across fashion, beauty and home (2012a). David Jones is Australia’s second-largest depart... ... middle of paper ... ...sion With careful consideration given to the weightings of the benefits and disadvantages of each of the three alternative solutions, it could perhaps be inferred that the most dependable course of action is for Woolworths Holdings Limited to acquire the new ownership of the David Jones department store chain. As compared to Myer, Woolworths is currently positioned more favourable both financially and in terms of image and has more aspirations to offer David Jones. At its current state, David Jones may not be capable of fending off international competition without the support of a successful and experienced company like Woolworths. Given that Woolworths continues to operate with the attitude of preserving David Jones’s iconic Australian heritage, it is likely that together, the two would be able to successfully strive for dominance in the department store market.
After co-branding the Macy’s name with local Federated stores in 2003, the Macy’s division became the central focus for revamping. Federated descri...
The ecommerce industry is growing faster than ever. TJ Maxx needs to start focusing more on ecommerce not only to keep up with competition, but also to make sure they do well during weak economic periods. ecommerce, overall, tends to do very well during lackluster economic times. TJ Maxx will be able to cut costs more easily the more they expand their ecommerce business. Our business idea will allow them to expand their ecommerce as we will take over their website and delivery. TJX Companies’ three ecommerce sites accounts for only about 1.0% of the company’s total sales. However, the online channel is a key growth driver and TJX is taking initiatives to improve its online business. The ecommerce sales
Marks & Spencer is one of the UK's foremost retailers of clothing, foods, homeware and financial services, boasting a weekly customer base of 10 million in over 300 UK stores. Marks & Spencer operate in 30 countries worldwide, and has a group turnover in excess of £8 billion. It has specific values, missions and visions. It’s main vision is ‘to be the standard against which all others are measured’, it’s main mission is ‘to make aspirational quality accessible to all’, and it’s main values are quality, service, innovation and trust. (www.marksandspencer.co.uk).
The tobacco industry consists of many competitors trying to satisfy a specific customer need. Companies such as Philip Morris, RJ Reynolds, Brown and Williamson, and Lorillard hold almost the entire market share in the tobacco industry. While each company has different advertising and marketing techniques, they all target the same customer group. Tobacco companies try their best to generate interest in their particular brand or brands. Companies market a number of attributes that usually include, but are not limited to: taste, flavor, strength, size and image in order to distinguish themselves from competitors (Business Week 179, November 29, 1999). However, all tobacco companies are satisfying the same needs. Many long-time smokers are addicted to the nicotine in cigarettes. They smoke because the nicotine is needed to help them feel normal (Focus group). Many addicts go through withdraw without nicotine. All tobacco companies have nicotine in their cigarettes, which fulfills the need of long-time smokers. Other smokers depend on cigarettes in social settings. Many smoke to look sophisticated and mature. Tobacco companies make many kinds of cigarettes that target different groups. Social smokers may perceive certain brands as more sophisticated, and therefore they shy away from other lesser-known brands. For example, a person who smoked generic cigarettes at the bar may be perceived as uncultured. On the other hand, the smoker with the Marlboro Lights may be more socially accepted because they have a brand name product (Focus group). Many types of cigarettes cater to the many markets of smokers who want to portray a certain image in social settings. Tobacco companies do not create the need to smoke, but try to generate interest in their particular brand (Hays, New York Times, November 24, 1999). Overall, the tobacco companies satisfy consumer demand for the millions of adult Americans who choose to use tobacco by providing differentiated products to different target markets of smokers.
JCPenney is a chain of American mid-range department stores that is based out of Texas that started over 100 years ago. JCPenny has been successful for most of its time up until the last three to four years. The company is trying relentlessly to overcome the lingering effects of the makeover that former CEO, Ron Johnson, had implemented in order for the company to take a new direction in hopes of increasing sales. The new CEO, Myron Ullman, has taken a close look into the markets demographic segmentation along with the income segmentation in order to attempt to return the retailer back to its old self, which is to appeal to middle-market customers. A couple issues of major concern for the company are the dissolving of Johnson’s Boutiques, the price of their products, and overall revenue.
The key managerial problem which John Fahey is facing is to decide as to whom the e-commerce head should report, in the current organizational structure of NGS, so that the new position gives him enough freedom to leverage the growth opportunities of the e-commerce platform efficiently. How much span of control for the new head is required to cope with declining print media sales and build the right balance between allocating investments and revenue allocations across different product units of the organisation? He should also have enough exposure to build strong customer relationships and brand loyalty by improving the membership program using e-commerce.
What comes to your mind when you think about advertising? Is it a television commercial? It is a plain black and white newspaper ad? Or what about a social media app? Advertising has many different communication outlets that can be used to promote a company’s brand, product, or service. By using advertising, a company uses some combination of media to get a message across to customers. Companies tend to use multiple strategies while advertising so that all targeted audiences have a potential to view the ad. Delta Airlines uses many different types of strategies when advertising to its segmented customer base to help capture all media users.
Woolworths is one of the biggest retail group in Australia. Its motto is to provide fresh food to customer with in an affordable price. The company procures goods from the manufactures and also produces few products from their manufacturing plant. With its corporate office in Sydney it operates all the distribution channels, petrol sites and support centres. It has a trusted food, liquor and general merchandise brands.
This report will discuss about how external environment affects Harrods’s modus-operandi and the appropriate marketing strategies that they have to apply in the future.
Sports Directs current strategy has proven successful during the 2008 global financial crises. Its discount culture has provided them with the ability to develop a low-cost competitive advantage. Through effective decision-making and superior efficiencies, they have emerged as the UK’s leading sports retailer, at the expense of former rival JJB. However, as the economy begins to recover, in order to sustain their competitive position Sports Direct must evolve to cater to an emerging consumer trend.
Woolworths is a large retail business selling a wide range of products including clothing, food, and general merchandise in South Africa and Country Road in Australia. The company was founded in 1931 by Max Sonnenberg assisted by his sons Richard and Fred Kossuth. The purchasing structure is centralized having two main distribution centres, one located in Cape Town (Montague Gardens) and the other in the Midrand between Johannesburg and Pretoria. All Woolworths’ purchases go through these two main distribution centres. The company takes responsibility for the entire lifecycle of their products including the reduction of direct environmental impacts which requires it to take custodianship of the supply chain and at the same time to convince customers and suppliers in the network to reduce their environmental impact (Annual Report, 2010).
The food and staples retailing is an increasingly competitive industry. The market giants (competitors) are Coles (owned by Wesfarmers) which has 741 stores across Australia and plans to add 70 m...
As a company, Wesfarmers have its main strength in its huge size, capital, financial management, diversification, retail supermarket section, employee retention (7 CEO in 100 years) and top employee selection. The Weakness is immobility, high expectation of shareholders concerning growth, ROE, EPS and capital return, less growth opportunity in Australia, zero experience on overseas expansion, less personal label products, weak departmental stores, adverse economic and political situation. Opportunities for Wesfarmers are huge also – focusing on niche marketing, overseas expansion, good investment opportunities in future sustainable products and venture capital, investment in its other sections alongside home ware supply and retail supermarket. But for Wesfarmers threats are many too. First, new but strong competitors Aldi, rejuvenated Woolworths, board without previous retail experience, poor NPV projects choose by managers as they have a lot of money to waste, wrong acquisition, possible disasters in overseas
Consumers can purchase the goods through diverse channels and this will raise consciousness in the customers’ mind and make the loyalty. The higher the channel, the lower the price, it is going to occur all kinds of customers. Thus, enterprises have to consider their distribution channel architecture. They need to decide that channel must be applied an identical to their brand
The following has been discussed in the document proceeded in order to fully understand Mr Price Group Ltd. Focusing on Mr Price clothing. There is a brief history of the company and the struggle it in counted before become a successful franchise. The successful business is then further analysed using a variety of tools such as SWOT, Porter’s Five Force Model and PESTLE. Once all issues relating to the business are mentioned, strategies are recommended in order for the business to reach full potential. This is all found using primary and secondary resources.