Daimler Benz And Chrysler Case Study

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Like other organisations around the world there are ups and downs in the organisation that will either bring about strategic accomplishment or strategic failure, what is strategic failure? This is when an organisation’s process of defining strategy, or direction on making decisions on the allocating of resources to pursue the strategy fails. Hence in this piece of work we are going to look at the extent of failure of marriage between Daimler-Benz and Chrysler the result of strategic misconception, mismanagement or badluck and also look at what light does the apparent success of the marriage of necessity between Renault and Nissan shed on this strategic failure. Moreover firstly looking at the potential strategic failures that an organisation can face are the difference in corporate culture, mismanagement or ownership structure and legal environment may pose significant challenges in an international business.
What is marriage? Marriage in this context is the same as merging, therefore merging is when two companies decide to come together in a joint collaboration by sharing each other’s resources, etc. Nevertheless there are several potential reasons that exist for the merging between Daimler and Chrysler. Daimler derives 63% of sales from Europe, while Chrysler depends almost exclusively on North America with a 93 % share of sales. Furthermore as Robert Eaton mentioned, “Both companies have product ranges with world class brands that complement each other perfectly. We will continue to maintain the current brands and their distinct identities “ (Merger agreement signed,” Canada Newswire, May 7, 1998). Also various researchers have also searched for the source of the gains of “marriage” and there is evidence that mergers can ...

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...taff had a good understanding of cultural norms and expectations of the Japanese partners. Hence since 2000 Canning had trained more than 1,550 Renault employees on over 140 courses in Paris about Japanese business culture. And also since 2002, Canning’s office in Tokyo has delivered a mirror course on French culture to more than 400 Nissan employees. So from here one can see that DaimlerChrysler lacked cross-border education to its staff members.
In conclusion mismanagement and culture clash can be described as the barriers of entry to a global environment, to a large extent culture clash which is known as differences in corporate culture is more of a risky barrier than the mismanagement because culture clash in general can lead to mismanagement. Therefore we conclude that, “ mergers are tricky; the benefits and costs of proposed deals are not always obvious”

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