The Impact Of Cultural Globalization In Africa

Just as governments, nations and economies have become intensified and connected, through the transmission of cultural ideas, meanings and values have also merged together (Wise, 2010), this acculturation has been enabled and sped up by the internet, media and a cheaper air-travel (Kofman and Youngs, 2008). Socio-cultural globalisation has contributed to an expansion of people 's consciousness (Steger, 2009), Roland Robertson coins the term "glocalisation" when referring to cultural hybridity, such a process has allowed people to enjoy a variety of cuisines, traditions, music, movies and books that were not previously available before in one country (Crothers, 2010). Although greater cultural unification creates a more dynamic society, some

These ancient tribes have never been a part of the global economy and have lead self-sufficient, harmonious lives with their environment; relying on farming, fishing and cattle herding (Hans, 2009). However, in 2006, under the funding of Industrial and Commercial Bank of China, the government began the construction of the largest hydro-electric plant in Africa, Gibe III dam, this together with the construction of sugar plantations close by, not only has restricted their natural resources (Preebles, 2013); many tribes have become victims of forced mass-displacement (Percival, Lin, and Piermattei, 2014). The Ethiopian People 's Revolutionary Democratic Front have forced the tribes to move into resettlement camps through violence, imprisonment, torture, killings and rape (Oromoland, 2013). Human Rights Watch estimate that 100,000 hectares are being made available to foreign investors such as Korea, Italy and Malaysia, in order to plant bio-fuels and cash crops (Preebles

With TNC 's providing skills, employment and improving GDP growth, IMF and WTO providing a flow of financial resources and liberalising trade, but most importantly this economic interdependence has reduced war between developed nations. On the other hand many view it as neo-colonialism serving the needs of the wealthy nations, at the same time causing cultural erosion, "Americanisation" through spreading capitalist consumerist values, and promoting exploitation and dominance of the LEDC 's. However, whether it has a positive or negative impact on contemporary society, globalisation is inevitable, and as Kofi Anan states "arguing against globalisation is like arguing against the laws of gravity" we can reduce the disadvantages