Critical Analysis Of Pepsi

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Analysis of Competition Coca-Cola’s two most major competitors are PepsiCo(Pep) and Dr Pepper Snapple Group(DPS). PepsiCo is the world 's #2 carbonated soft drink maker behind the Coca-Cola company. Its soft drink brands include Pepsi, Mountain Dew, their diet alternatives, as well as Mug Root Beer and Sierra Mist. Soda pop is not the company 's only beverage either: Pepsi also sells Tropicana orange juice, SoBe Tea. Aquafina water as well as Gatorade sports drink. The company owns Frito-Lay, the world 's #1 snack maker aswell with it’s brands including those such as Lay 's, Ruffles, Doritos, and Cheetos. PepsiCo’s Quaker Foods unit makes breakfast cereals such as Life, and Quaker oatmeal. Rice-A-Roni rice, and Near East side dishes are also made by the company aswell. Pepsi products are available in 200-plus countries; with the US accounting for over 50% of it’s total sales. The company owns its own bottling plants and distribution facilities unlike Coca-Cola who to maximize profits makes the syrup which is distributed by bottlers from outside the company. For their most recent quarter ending…show more content…
Attributed well known brands include Coca-Cola, Sprite, Fanta, Mello Yello, Mr.Pibb, Powerade, Nos Energy Drink, Vitaminwater, Fuze Tea as well as Minute Maid and Simply Orange juices. KO’s quarterly income statement for the period ending 6-27-2014 recorded a net income of $2,595,000,000 and net sales of $12,574,000,000 giving them a net profit ratio of 20.6% well above that of its two major competitors PepsiCo and the Dr Pepper Snapple Group. The largest market share in the beverage industry is 42.8% and is held by the Coca-Cola Company. The beverage giant’s performance looks encouraging, although it’s volume growth remains underwhelming with lackluster demand for soft drinks off-setting solid gains in the company 's non-carbonated

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