The purpose of this report is to compare financial reports from the two largest soft drink manufacturers in the world. The Pepsi Co. and Coca Cola have been the industry's leaders in their market since the early 1900's. I will use relevant figures to determine profitability, and break down key ratios in profitability, liquidity, and solvency. By breaking down financial statements, and converting them to percentages and ratios, comparisons can be made between competitors regardless of size. First, let's take a look at Pepsi Co. to determine profitability, there are several ratios utilized. The profit margin is probably the most popular, This ratio is the net income divided the net sales. This helps identify the amount of net income generated by each dollar of sales. For the year of 2005, the profit margin for Pepsi was 12 1/2 percent. In 2004, the profit margin was 14.4 percent and in 2003 it was 13.3 percent. The profit margin for Coca Cola using the same ratio was at about 17 percent for 2005, down from the previous two years of about 18 percent. The average industry profit margin was at about 11.3 percent (Biz Miner 2005). This means that Pepsi Co was average, and maintain a solid profit. While Coca Cola's profit decreased ever so slightly, it was still higher than the industry average. Another look at profitability can be determined by analyzing the efficiency of each company. To do this, a ratio would evaluate how efficiently assets are used to generate sales( Weygandt 2008) This ratio would be the asset turnover. It uses net sales divided by average assets. In 2005, Pepsi Co's asset turnover was at 1.02 while Coca Cola's asset turnover was at 1.06. These are well below the industry average of about 3.5 (Biz Miner 2005). ... ... middle of paper ... ...istent increase of up to 19% while Coca Cola's dividend growth rate has increased, but only at an average of about 11%. Another factor in which I, as an investor, would consider would be the ROE or return on equity. This is determined by net income dividend by the average common stock holders equity. In 2005, Coca Colas ROE was at 28%, while Pepsi Co's was also at 28%. But a review of a 10 year period(dividendgrowthinvestors.com) reveals that Pepsi Co. has been strong between 28 to 34%, while Coca Cola has been around 25 to 33%. That fact that Pepsi Co. has steadily outperformed Coca Cola on the rate of returns to its investors confirms my decision to lean towards Pepsi Co. Don't be misinformed, both companies are strong performers and lead their industry in most every category. I recommend any potential investor to do the math and research for themselves.
At the end of 1991, PepsiCo had EBITDA of $2.1 billion or operating profit margin of 10.8% - down from profit margins of 12.2% and 11.7% in 1990 and 1989, respectively. In addition, net sales only grew by 10.1% in 1991 – considerably low versus growth of 16.8% and 21.6% in 1990 and 1989, respectively. Recent acquisitions of Taco Bell franchises in 1988, bottling operations in 1989, Smiths Crisps Ltd. and Walkers Crisps Holding Ltd. in 1989, and Sabritas S.A. de C.V. in 1990 aided sales in growth in 1989 and 1990. Additionally, a joint venture with the Thomas J. Lipton Co. in 1991 to develop and market new tea-based beverages may lead to greater sales in the future. However, there is some need for an immediate return on its investments in order to sustain historical revenue growth and increase the current profit margins.
Coke continuously out-stands Pepsi, even though they share a very similar taste and colour, however Coke should not be the drink that receives all the love and attention for what it offers. Despite their similar soda colour, the drinks actually contain some different ingredients, which produce a different taste, and affect the body differently. Furthermore, the way the companies markets their drinks makes a huge contribution to how successful their products will become. The major element for success however stems from their impact on society and how the companies utilize their social power to evolve. The two major soda companies are constantly head to head with one another, yet it is what they do that sets them apart.
To summarize, Pepsi tries to create a new target audience which is adults. Compared to Coca-cola, Pepsi does it more fair and success to create a more divine atmosphere. In my point of view, this is a winning concept in the long run.
The Beverage Industry is a highly competitive one and tends to be dominated by a few major actors. The two biggest worldwide known and most influential companies are Coca-Cola and Pepsi. The limited growth opportunities make this competition very intense, requiring companies to follow the trends and be always aware of the competitors' progress. However, the demand for the products depends a lot on the economic conditions within the society. Those few big players enjoy the benefits of the strong loyal customer base during the growth and stability stage in the economy, whereas in times of economic difficulties customers turn to cheaper substitutes. Thus, although the key feature of the industry is that it is very difficult for a new unknown company to enter the market and compete with well-known long-established businesses, the companies should pay significant attention to the new entrants, especially in times of economic instability. Consumer tastes are also seasonal, meaning that the demand for the carbonated beverages is higher during the hot months of the year. Shifting consumer preferences bring the concern of operating uncertainty, which greatly affects pricing strategies. The large companies pay reliable dividends...
Pepsi Co, Inc. shows a great deal of assets and property ownership while The Coca-Cola Companies net revenue is lower their net income is higher. The Pepsi Co, Inc. has more assets than the Coca-Cola Company, but more of their assets are owned by creditors. Short-term, Pepsi Co, Inc. has a higher liquidity than The Coca-Cola Companies, but their long-term solvency is lower.
Analysis of the Coca-Cola Company The Coca-Cola Company is the world's leading manufacturer, marketer and distributor of soft-drink concentrates and syrups. The Coca-Cola Company is the world's leading manufacturer, marketer and distributor of soft-drink concentrates and syrups. The Company markets many of the world's top soft drink brands, including Coca-Cola, Diet Coke, Sprite and Fanta. Through the world's largest and most pervasive distribution system, consumers in nearly 200 countries enjoy the Company's products at a rate of more than one billion serving a day.
Coca –Cola (KO) is one of the world’s largest beverage companies. Company was incorporated in September 1919 under the State of Delaware law and headquarters is located in Atlanta Georgia. But from 1886, company established its brand in US (Coca-Cola, 2012, p. 1). Currently company is providing for more than 500 varieties of non-alcoholic sparkles to the customers around the world. Apart from this, company also serve for still beverages that includes enhanced water, water, ready-to-drink, juices, energy drink, sport drinks and so on.
Therefore, the long-term brand of Coca cola and better pricing strategies would help in competing with Pepsi. Unlike, Pepsi, Coca cola had targeted entering into partnership and alliances with local distributors and firms. This helps to develop strong relationship within the domestic firms to reduce the domestic barriers and thus, enhance the company’s competitiveness (Thabet, 2015). Lastly, the Asian markets consist of related and supporting industries to the soft drink industry that helps the companies in gaining a strong competitive position in the markets. Based on the competitive advantage of nation’s model, Coca cola has more home based advantages to develop a competitive advantage in relation to other countries on a global
Control of market share is the key issue in this case study. The situation is both Coke and Pepsi are trying to gain market share in this beverage market, which is valued at over $30 billion a year. Just how is this done in such a competitive market is the underlying issue. The facts are that each company is coming up with new products and ideas in order to increase their market share.
How has the competition between Coke and Pepsi affected the industry’s profits? Can Coke and Pepsi sustain their profits in the wake of flattening demand and the growing popularity of non-carbonated drinks? The soft drink industry is a highly profitable industry and its success is due to the large consumption of non-alcoholic beverages through which both concentrate producers and bottlers are profitable. Given the U.S. Industry Consumption Statistics, Exhibit 1, it is clear that, after deducting beer and wine, soft drinks account for about 90 % of the total liquid consumption, while Coke and Pepsi account for about 75 % of the soft drink industry. The high consumption of CSDs is related to the soft drink industry selling to consumers through five principal channels: food stores, convenience stores, vending, fountains and others.
A brand can be described as the sentiments people have regarding a product offered in the marketplace; however, it is not the name, logo or the symbol of a product. The brand is an expectation which individuals have for as establishment’s commodities or amenities. Branding is defined as the process of producing reactions and impression between the business and the consumers of the products they offer. It is commanded by the audience, and an establishment has no control over what the consumer's perception of the commodities. In the marketplace, branding commands the reputation that a business produces for itself. The content which I have selected to concentrate on developing in this paper will take a comprehensive analysis of the brand “Coca-Cola.”
Following this will then take an in depth analysis into the financial position from 2011-2012 with a focus on the operations of 2012, based primarily on the latest annual report provided by CCA. The financial analysis will begin with an overview of the sources of funds obtained to fund operations and investment with a specific focus on reserves held and debt relationships with banks as well as measures of financial risk management used. This will flow into Coca Cola’s major investment decisions and uses of funds throughout the 2011-2012 periods, such as expansion of manufacturing and operations overseas. The report will then continue by relate the matching principle to the use of CCA funds and investment in relation to short and long term investment. The financial analysis will then analyse CCA’s financial performance through the period by analysing it’s profit and loss statement as well as the 2012 balance sheet in relation to the previous period to get an idea of CCA’s current financial position.
Their advertising techniques set them apart as Coca-Cola still seems to market themselves as a “classic” company, and Pepsi seems to be more interested in modern methods market themselves. I am not discrediting anything that is classic, but as the world continues to grow and innovate we must move with it, if we continue to live in the past we will be left behind. Coca-Cola’s included image of Marilyn Monroe, a “classic” icon, and Pepsi’s included image of Beyoncé Knowles, a “modern” icon proves this point, which is why would Pepsi’s advertisement is more effective at attracting
Coca-Cola Company and PepsiCo are two of the largest and most profitable corporations of the United States. They both invest tens-of millions of dollars per year in worldwide marketing campaigns. If you go to each of their websites you can see they are both capitalized in unlike products. Both of these companies are trying to target the same market but through their websites they have a very distinctive marketing approach.
Coke and Pepsi have been raging war for over a century now, turning their sodas into a multi-billion-dollar industry. Coke has been able to drive more earnings for its bottom line, and while Coke’s net income has been trending downward in recent years, it manages to stay ahead thanks to superior margins. Pepsi, on the other hand, has produced consistent net profit margins of around 10%, while Coke margins have been in the 15-18% range for the past several years (O’Brien). Every company has a Market Cap, which is basically a fancy way of saying how much the company is worth, and Coca-Cola’s market cap is a whopping $180 billion. Pepsi’s Market Cap is $150 billion, which may not seem like a big difference, but $30 billion is a lot of cheddar. Therefore, Coca-Cola owns 51% of the soft drink market, whereas Pepsi only owns 22% of it. Coke claims to own a total of 35 different brands, including Fanta, Sprite, Powerade, Vitaminwater, and many others. Pepsi owns 22 different brands, including 7up, Gatorade, and Mountain Dew “Coke (Coca-Cola) vs Pepsi - Soda